Behavioural Insights Malaysia

Exciting read on "Behavioral Insights for Vision 2030 and Beyond" by King Faisal Center 🇸🇦

This paper shows how Saudi Arabia is turbocharging Vision 2030, one of the world's biggest behavioral change programs, with BI across health, education, and more.

Key wins: 54% of Vision goals rely on nudges; 2.7M+ people in trials; BI Units in MoH, HRDF, and Riyadh boosting attendance, compliance, and job apps.

Why It Matters?
► Structured BI Process: WHO-inspired phases (Analyze → Research → Intervene → Evaluate) for scalable nudges.

► Saudi Case Studies: Boosted well-baby screenings, municipal rules, and job willingness via simple experiments.

► Future Roadmap: Scale up, bridge science-policy gap, talent dev—lessons for ASEAN/Malaysia!

​Read more here: https://shorturl.at/IKSrF

www.kfcris.com

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Forum 2 & Q&A Session: Application Tools and Techniques Across Countries explored how behavioural insights, digital governance, and regulatory innovations can be effectively adapted across different national contexts.

Moderated by Tuan Sayed Munawar Sayed Mustar, the session brought together Mr. Mohamad Muzaffar Abdul Hamid (MPC), Ms. Alex Galassi (New South Wales Government, Australia), Ms. Claudia da Costa Martinelli Wehbe (Brazil), and Ms. Nurul Syarina Md Anuar (KPDN) to share real-world case studies and strategies.

The engaging Q&A session offered additional insights into the practical challenges and solutions of applying policy tools across cultural, economic, and institutional settings—reinforcing the value of context-aware, behaviourally informed policymaking.

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The conference continued with a series of impactful Paper Presentations, highlighting how behavioural insights are transforming productivity strategies across sectors.

Mr. Mohamad Muzaffar Abdul Hamid (MPC) addressed the need to nudge future generations toward Work Integrated Learning, using behavioural approaches to align education with labour market demands.

Ms. Alex Galassi (NSW Government, Australia) introduced sludge audits—a behavioural tool to improve service delivery and cut bureaucratic inefficiencies for better public sector outcomes.

Ms. Claudia da Costa Martinelli Wehbe (Brazil) offered global perspective on addressing 21st-century policy challenges in non-WEIRD countries, focusing on digital transformation and inclusive innovation.

Closing the session, Datuk Dr. Suhana Md. Saleh (Ministry of Economy) emphasised the role of productivity in national policy reforms under the upcoming Thirteenth Malaysia Plan, calling for agile, innovation-led strategies to meet global and local economic demands.

Each presentation reinforced the importance of evidence-based, human-centred policymaking in shaping a more productive and resilient future.

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Forum 1: Productivity Policies Using a Human-Centred Approach brought together regional and international experts to explore how behavioural insights can shape policies that balance productivity with people-first values.

Moderated by Dr. Goh Chee Leong, CEO of HELP University, the forum featured Dr. Manimaran A/L Krishnan, Mr. Faisal Naru, Dr. Ahmed Al-Zahrani, and Mr. Isaac Raj—who shared diverse perspectives on skill development, inclusive workplace strategies, and policy adaptability.

The discussion highlighted how human-centered approaches can drive innovation, enhance employee engagement, and promote social equity while supporting sustainable economic growth.

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The conversation on behavioural insights deepened with Keynote Address by Mr. Faisal Naru, Director of Think.Test.Do, exploring how Good Regulatory Practice (GRP) supports better governance through transparency, evidence-based policymaking, and behavioural strategies to overcome regulatory challenges.

This was followed by two insightful Paper Presentations:
Mr. Mohamad Izahar bin Mohamad Izham shared Malaysia’s progress in embedding GRP into governance, highlighting how Behavioural Insights can enhance the effectiveness and responsiveness of regulation.

Dr. Ahmed Al-Zahrani, Deputy Minister from Saudi Arabia, presented transformative approaches to labour market reform, emphasising the link between productivity, skills development, and future-ready workforce strategies.

Together, these sessions underscore the critical role of policy innovation and behavioural thinking in driving sustainable productivity.

Ministry of Investment, Trade and Industry, Malaysia Behavioural Insights Malaysia Asian Productivity Organization

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The Conference on Behavioural Insights in Policymaking for Productivity 2025 began with a compelling welcoming address by Mr. Md Zainuri Juri, Principal Officer, APO Secretariat, followed by the opening speech from Datuk Kamaruzzaman Johari, APO Director for Malaysia and Chairman of MPC.

The event also marked the Certification Ceremony for the Behavioural Insights Capacity Building 2024, honouring Leaders and Practitioners who exemplify the strategic and practical application of behavioural insights in policymaking. A clear reflection of Malaysia’s commitment to productivity through evidence-based, people-centred governance.

Conference on Behavioural Insights in Policymaking for Productivity 2025

How can we craft smarter policies that unlock real productivity growth? Join us for a day of meaningful dialogue and actionable insights at this national conference, bringing together thought leaders and policy experts.

Don’t miss our keynote address:
🔶 “Leveraging Good Regulatory Practice (GRP) for Enhanced Governance”
by Mr. Faisal Naru, Director, Think.Test.Do

📅 21 April 2025
📍 MATRADE Hall, Kuala Lumpur
🔗 Register now: https://forms.gle/98LM2bLpkwtDUEid8

Good news! We will be streaming the forum live on our official page .

Let’s drive change through behavioural insights and forward-thinking policy.

Unleashing Policy Potential Through Behavioural Insights

At the Conference on Behavioural Insights in Policymaking for Productivity 2025, thought leaders from around the globe will share evidence-based strategies to reform labour markets, improve public service delivery, and build a future-ready workforce.

Don’t miss these impactful paper presentations:
🔹 “Advancing Good Regulatory Practice (GRP) in Malaysia”
by Mr. Mohamad Izahar bin Mohamad Izham, Partner and Head of the Government Advisory practice group at Zaid Ibrahim & Co

🔹 “Productivity and Labour Market Reforms”
by Dr. Ahmed Al-Zahrani, Deputy Minister for Skills and Training, Ministry of Human Resources and Social Development, Saudi Arabia

🔹 “Moving Towards Skilled Workforce”
by Mr. Mohamad Muzaffar Abdul Hamid, Director, Malaysia Productivity Corporation

🔹 “Enhancing Service Delivery and Increasing Public Sector Productivity – Sludge Audits”
by Ms. Alex Galassi, Manager, Behavioural Insights Unit, Department of Customer Service, New South Wales Government, Australia

🔹 “Addressing the 21st Century Policy Challenges in a Non-WEIRD Country”
by Ms. Claudia da Costa Martinelli Wehbe, Director, Government Innovation, Ministry of Management and Public Service Innovation, Brazil

🔹 “Reforming National Policy for Productivity Growth”
by Datuk Dr. Suhana Md. Saleh, Director, Macroeconomics Division, Ministry of Economy

Join us as we explore how behavioural insights are transforming policymaking across sectors and borders.

📅 21 April 2025
📍 MATRADE Hall, Kuala Lumpur
🔗 Register now: https://forms.gle/98LM2bLpkwtDUEid8

Good news! We will be streaming the forum live on our official page .

Let’s drive change through behavioural insights and forward-thinking policy.