Institute of Public Relations Malaysia

DIRGAHAYU TUANKU

Merafak sembah ucapan setinggi-tinggi tahniah

Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Yang Di-Pertuan Agong Sultan Ibrahim

sempena

Sambutan Ulang Tahun Hari Keputeraan Rasmi Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Tuanku

pada

1Jun 2026 Bersamaan 15 Zulhijjah 1447H

Sembah takzim daripada Warga Institute of Public Relations Malaysia ( IPRM )

🪷 Happy Wesak Day 🪷

The Institute of Public Relations Malaysia (IPRM) extends warm wishes to all Buddhists celebrating Wesak Day.

May this sacred occasion inspire peace, compassion, wisdom, and harmony in our communities. As we commemorate the birth, enlightenment, and passing of Lord Buddha, let us embrace the values of kindness, understanding, and mutual respect.

Wishing everyone a meaningful and blessed Wesak Day.

🌙✨ Eid al-Adha Mubarak ✨🌙

May this blessed occasion inspire sacrifice, compassion, and gratitude in our hearts. As we celebrate togetherness and faith, may your days be filled with peace, barakah, and meaningful moments with loved ones. 🤍

Warm wishes from
Institute of Public Relations Malaysia (IPRM)

To the women who shape hearts, homes, and futures with quiet strength and endless love 🌷

Today, the Institute of Public Relations Malaysia celebrates every mother, mother figure, and caregiver whose compassion continues to inspire generations. Your kindness is the first story we ever learn, and your love remains the most powerful form of communication. 💖

Happy Mother’s Day to all incredible moms everywhere.
With love and appreciation from IPRM. ✨

Behind every headline, every milestone, every quiet success… there’s a human story beating at its core. 💼✨

This Labour Day, we celebrate the hands that build, the minds that innovate, and the voices that shape our communities. From frontliners to creatives, from builders to storytellers, every role matters, every effort counts.

At IPRM, we believe in amplifying those voices, championing dignity, and building bridges that move society forward.

Here’s to the people behind the progress.
Here’s to you. ❤️

When PR meets proof, the narrative changes.

In a recent New Straits Times insight by our former IPRM Council Member, the spotlight turns to a critical shift moving beyond vanity metrics towards meaningful measurement. As highlighted, “what matters is not just what is measured, but what truly makes an impact.”

At IPRM, this reflects the direction we continue to champion. As communicators, our role goes beyond storytelling. We are accountable for demonstrating influence, building trust, and delivering real outcomes.

Because in today’s PR landscape, what truly counts… is what we can prove. 📊

Read more: https://www.nst.com.my/business/insight/2026/04/1426928/turning-pr-proof-counting-what-really-counts

As the public relations landscape continues to evolve, two recent thought-provoking articles in New Straits Times, written by a former IPRM Council Member, offer a timely reflection on where the profession is heading and what is now expected of communicators.

At the heart of both discussions lies a clear and urgent shift. Public relations is no longer confined to crafting messages or managing visibility. Instead, it is increasingly defined by its role in shaping trust, driving accountability, and translating complexity into meaningful narratives.

The first article highlights the growing importance of ESG and sustainability, positioning PR practitioners not as passive messengers, but as strategic drivers of organisational reputation and credibility. ESG is no longer a checklist. It is a narrative that demands clarity, authenticity, and a deep understanding of both data and impact.

Complementing this, the second article calls for a more pragmatic approach to PR, one that prioritises transparency, clarity, and substance over mere promotion. In an environment where misinformation and public scrutiny are ever-present, practitioners must act as interpreters of complexity, making policies and institutional messages accessible without compromising accuracy.

From an IPRM perspective, these insights reinforce the profession’s commitment to ethical practice, continuous learning, and strategic relevance. PR practitioners today must go beyond storytelling, embracing roles as advisors, educators, and custodians of public trust.

PR is no longer just about being heard.
It is about being credible, accountable, and impactful in everything we do.

🔗 Read more from the full articles here:

https://www.nst.com.my/business/insight/2026/03/1406284/esg-sustainability-and-public-relations-why-communicators-must

https://www.nst.com.my/business/insight/2026/03/1392885/new-pragmatic-pr-those-charge

PRMalaysia CommunicationMatters BuildingTrust

As the public relations landscape continues to evolve, two recent thought-provoking articles in New Straits Times, written by a former IPRM Council Member, offer a timely reflection on where the profession is heading and what is now expected of communicators.

At the heart of both discussions lies a clear and urgent shift. Public relations is no longer confined to crafting messages or managing visibility. Instead, it is increasingly defined by its role in shaping trust, driving accountability, and translating complexity into meaningful narratives.

The first article highlights the growing importance of ESG and sustainability, positioning PR practitioners not as passive messengers, but as strategic drivers of organisational reputation and credibility. ESG is no longer a checklist. It is a narrative that demands clarity, authenticity, and a deep understanding of both data and impact. Communicators are now expected to bridge the gap between technical frameworks and public understanding, ensuring that what is communicated is not only compelling, but also truthful and responsible.

Complementing this, the second article calls for a more pragmatic approach to PR, one that prioritises transparency, clarity, and substance over mere promotion. In an environment where misinformation and public scrutiny are ever-present, practitioners must act as interpreters of complexity, making policies, decisions, and institutional messages accessible without compromising accuracy.

From an IPRM perspective, these insights strongly resonate with the profession’s ongoing commitment to ethical practice, continuous learning, and strategic relevance. They reinforce the idea that PR practitioners today must go beyond creativity and storytelling, embracing roles as advisors, educators, and custodians of public trust.

More importantly, they serve as a reminder that the future of PR in Malaysia depends on our ability to adapt, to upskill, and to lead conversations that matter. Whether in sustainability, governance, or public communication, the responsibility placed on communicators has never been greater.

PR is no longer just about being heard.
It is about being credible, accountable, and impactful in everything we do.

🔗 Read more from the full articles here:
https://www.nst.com.my/business/insight/2026/03/1406284/esg-sustainability-and-public-relations-why-communicators-must

https://www.nst.com.my/business/insight/2026/03/1392885/new-pragmatic-pr-those-charge

New pragmatic PR for those in charge | New Straits Times PUBLIC relations communicators in ministries, GLCs and local authorities sit at the heart of how decisions are explained, conflicts are managed and trust is earned in a noisy, distrustful information environment.