Islamic Tourism Centre

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Islamic Tourism Centre 'Enhancing Ties, Enriching Knowledge' | Established in 2009

ROLE: Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-friendly tourism and hospitality (MFTH) services standards and certification, and information exchange. VISION: To be the prime mover and a leader in positioning Malaysia as an Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) hub of global standards and recognitions. MISSION: To undertake the task as an internationally-recognised centre of excellence and point of reference in Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) through strategic research, training, capacity building, standard and certification, and industry development, leveraging on destination diversity, an inclusive ecosystem, and technology advancement.

JOM MERIAHKAN KARNIVAL MASJID JAMEK MUHAMMADI KOTA BHARU! Hujung minggu ini nak bawa keluarga ke mana? Apa kata kita ram...
17/09/2026

JOM MERIAHKAN KARNIVAL MASJID JAMEK MUHAMMADI KOTA BHARU!

Hujung minggu ini nak bawa keluarga ke mana? Apa kata kita ramai-ramai berkumpul dan meriahkan Karnival Masjid Jamek Muhammadi!

Pelbagai permainan menarik dan sukaneka tradisional disediakan khas untuk semua peringkat umur daripada kanak-kanak hingga dewasa. Selain dapat beriadah dan berseronok, inilah peluang terbaik untuk kita erat silaturahim sesama komuniti tempatan.

📌 Maklumat Program:

Tarikh: Jumaat, 18 September 2026

Masa: 6.00 Pagi – 12.00 Tengah Hari

Lokasi: Masjid Jamek Muhammadi, Kota Bharu

Hadiah-hadiah menarik juga menanti para pemenang!
Sama-sama kita ajak famili, jiran tetangga, dan kawan-kawan. Semua dijemput hadir! Jumpa anda di sana!

From understanding Muslim-friendly hospitality to turning it into meaningful experiences.On 15 September 2026, the Islam...
16/09/2026

From understanding Muslim-friendly hospitality to turning it into meaningful experiences.

On 15 September 2026, the Islamic Tourism Centre (ITC) joined the Third Country Training Programme (TCTP) 2026 under the Malaysian Technical Cooperation Programme (MTCP) at Concorde Hotel, Shah Alam.

During the one-hour session, En. Mohammad Faisal Abu Suaib Khan, Director General of ITC, introduced participants to the concept and framework of Muslim Friendly Hospitality Services (MFHS) under the theme “Embracing the New Way of Tourism and Delivery by Adopting Muslim Friendly Hospitality Services Requirements.”

But MFHS is more than halal food or prayer facilities. It is about how tourism services are designed and delivered—from accessible information and thoughtful facilities to trained people who understand and respond to Muslim travellers’ needs.

Through Malaysia’s experience, including MS 2610, Muslim-Friendly Tourist Guides (MFTG) and the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), participants explored how a framework can move from paper into real traveller experiences.

The goal? To build a more confident, comfortable and inclusive tourism journey for Muslim travellers—and share Malaysia’s experience with the world.

Thank you to SIRIM Berhad for organising this meaningful training programme and for bringing together participants from different countries to learn, connect and exchange experiences.

Selamat Menyambut Hari Malaysia 2026!Hari Malaysia menjadi kesempatan untuk kita menghargai segala yang menjadikan Malay...
16/09/2026

Selamat Menyambut Hari Malaysia 2026!

Hari Malaysia menjadi kesempatan untuk kita menghargai segala yang menjadikan Malaysia sebuah negara yang istimewa, daripada keamanan dan keharmonian sehinggalah kepada kepelbagaian budaya, warisan dan kehidupan masyarakatnya.

Berteraskan tema “Malaysia MADANI: Kesejahteraan Dinikmati”, marilah kita terus menyumbang kepada sebuah Malaysia yang sejahtera, harmoni dan memberi manfaat kepada semua.

Semoga semangat kebersamaan terus menjadi kekuatan dalam kita melangkah ke hadapan dan membina masa depan Malaysia yang lebih baik.

Kesejahteraan dinikmati, Malaysia terus maju bersama.

Ikhlas daripada
Ahli Lembaga Pemegang Amanah, Pengurusan dan Warga Kerja
Islamic Tourism Centre (ITC)

Sometimes, understanding begins with simply walking through the door.On 12 September 2026, Masjid Al-Falah, USJ 9 welcom...
15/09/2026

Sometimes, understanding begins with simply walking through the door.

On 12 September 2026, Masjid Al-Falah, USJ 9 welcomed visitors for Mosque Open Day, held as part of Islamic Tourism Month (ITM) 2026.

For some, it was their first time stepping inside a mosque. For others, it was an opportunity to share what the mosque means to the community and to answer questions about Islam, worship and everyday Muslim life.

Throughout the morning, conversations flowed, questions were welcomed and new connections were made. Beyond learning about the mosque itself, the experience offered visitors and members of the community a chance to meet, exchange perspectives and discover what they have in common.

Because sometimes, meaningful connections do not begin with a big conversation. They begin with a simple “hello”, a genuine question and the willingness to listen.

Thank you to everyone who opened their doors, shared their stories and joined us for a meaningful morning at Masjid Al-Falah.

Rabiulawal brought the community together in a celebration filled with selawat, ilmu and kebersamaan. 🌙From 10 to 12 Sep...
14/09/2026

Rabiulawal brought the community together in a celebration filled with selawat, ilmu and kebersamaan. 🌙

From 10 to 12 September 2026, Karnival Maulidur Rasul 1448H at Masjid Seberang Takir came alive as part of Islamic Tourism Month (ITM) 2026, bringing together the community through a three-day celebration at the mosque.

The celebration featured bacaan Maulid, kuliah, malam kesenian Islam, family activities, e-sports, competitions, as well as local food and retail stalls. The much-anticipated lucky draw added even more excitement to the festive atmosphere.

As part of Mosque Open Day, the programme also opened the doors of the mosque to the wider community, offering an opportunity for visitors to experience the mosque not only as a place of worship, but also as a space for learning, connection and community activities.

More than just a celebration, the carnival was a chance for people of all ages to come together, spend time with one another and reflect on the life and teachings of Rasulullah SAW.

Because Rabiulawal is not only a time to remember, but also an opportunity to carry the values of love, compassion and togetherness into our daily lives.

Thank you to everyone who came, participated and made Karnival Maulidur Rasul 1448H a memorable celebration for the community.

On 11 September 2026, the Islamic Tourism Centre (ITC) organised the Interim Research Report Presentation Session under ...
14/09/2026

On 11 September 2026, the Islamic Tourism Centre (ITC) organised the Interim Research Report Presentation Session under the Islamic Tourism Research Grant (ITRG) at Palm Garden, Putrajaya.

Featuring12 research projects under the ITRG, the session provided an opportunity for researchers to share the progress, preliminary findings and developments of their respective studies.

More than just a presentation, the session created a space for knowledge sharing, exchange of ideas and meaningful discussions, contributing to the advancement of research in Islamic tourism and Muslim-friendly tourism.

Each study brings a unique perspective, while its findings have the potential to contribute valuable insights towards a more nclusive, competitive and knowledge-driven tourism industry.

12/09/2026

Don’t miss out on exclusive deals from Belum Rainforest Resort! 🌳

A premier eco retreat nestled in the heart of Royal Belum Rainforest, Gerik, Perak offering unique nature experiences.

Head over to the ITM website to check out the exclusive deals and start planning your Belum Rainforest adventure.

Visit itm.itc.gov.my for more information on the deals!

Credit: Belum Rainforest Resort Gerik, Perak, Malaysia 📍

Seoul has kimchi. Malaysia has nasi lemak. But what happens when two different food and tourism cultures meet?More conve...
12/09/2026

Seoul has kimchi. Malaysia has nasi lemak. But what happens when two different food and tourism cultures meet?

More conversations, more connections and potentially, more opportunities.

From 3–4 September 2026, the Islamic Tourism Centre (ITC) was in Seoul to explore the growing potential of Muslim-Friendly Tourism and Hospitality (MFTH) between Malaysia and South Korea.

The journey began with Korea Meets Halal: Expanding Global Market Access Through Malaysia, where ITC shared Malaysia’s experience and the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) framework with Korean government agencies and industry players.

Then came Salam Seoul Festival 2026, bringing together culture, community and tourism at Cheonggye Plaza.

ITC also met with the Korea Muslim Federation (KMF) to explore potential collaboration on MFAR, engaged with the Tourism Malaysia Seoul Office on Muslim-friendly travel opportunities, and explored Korea’s evolving Halal and Muslim-friendly market.

It was more than a business visit.

It was about understanding each other’s markets, exchanging ideas and finding common ground.

Because tourism is at its best when cultures meet, conversations happen and new possibilities begin.

And this time, Seoul was where the conversation started.

"Sehari. Sebuah masjid. Seluruh komuniti bersama.Maulidur Rasul kali ini, hayati kemeriahan Mosque Open Day 2026: Maulid...
11/09/2026

"Sehari. Sebuah masjid. Seluruh komuniti bersama.

Maulidur Rasul kali ini, hayati kemeriahan Mosque Open Day 2026: Maulidur Rasul di Masjid Sultan Idris Shah II (Masjid Negeri Perak), dengan pelbagai aktiviti untuk seisi keluarga.

Daripada Kuliah Subuh, pertandingan masakan tradisional dan nasyid, aktiviti mewarna kanak-kanak, e-sukan PUBG hingga saringan kesihatan percuma.

Kemuncak hari, sertai “Moh Kayuh Kome! Masjid Negeri – Gunung Lang”, terokai juadah dan produk tempatan di reruai jualan serta saksikan demonstrasi oleh pihak Bomba.

📅 13 September 2026 (Ahad)
⏰ 6.00 pagi – 10.00 malam
📍 Masjid Sultan Idris Shah II (Masjid Negeri Perak), Ipoh

Bawa keluarga, ajak rakan-rakan dan jom bersama menghidupkan masjid sebagai ruang untuk semua."

11/09/2026

We are live at Titiwangsa Lake Gardens for Festival Budaya Malaysia 2026!

Come visit us at the Islamic Tourism Centre (ITC) at MOTAC booth! Explore our interactive counters, try your luck with our spin-the-wheel games, pick up exclusive gifts, and drop by our hands-on batik painting workshop right next door.

Festival Details:
Date: 11 – 16 September 2026
Time: 9:00 AM – 12:00 AM
Location: Titiwangsa Lake
Gardens, Kuala Lumpur

Bring your family and friends to explore, play, and experience Malaysia’s rich heritage with us. Jump in and say hello!

Address

Islamic Tourism Centre (Ministry Of Tourism, Arts & Culture Malaysia) 13th Floor, No. 2, Tower 1, Jalan P5/6, Precinct 5
Putrajaya
62200

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+60388917177

Website

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