28/10/2026
𝐃𝐎𝐓 𝐂𝐚𝐫𝐚𝐠𝐚 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐀𝐦𝐨𝐧𝐠 𝐒𝐮𝐫𝐟𝐞𝐫𝐬 𝐢𝐧 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐒𝐮𝐫𝐟 𝐋𝐞𝐚𝐠𝐮𝐞 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩
In preparation for the upcoming World Surf League (WSL) Championship, the Department of Tourism (DOT) Caraga, in partnership with the Local Government Unit of General Luna conducted the Filipino Brand of Service Excellence (FBSE) Training on October 21, 2026, at Cabuntog Hall, Municipal Grounds, General Luna, Surigao del Norte. The activity gathered local surfers to promote Filipino hospitality and emphasize the importance of creating welcoming and memorable experiences for visitors, athletes, and international surfing enthusiasts expected to visit the surfing capital of Siargao. The program commenced with a welcome message from DOT Caraga Regional Director Ivonnie B. Dumadag, highlighting the importance of service excellence and collaboration in preparing the destination for the international surfing event.
The training was facilitated by Dr. Sai B. Collado, who shared valuable insights on the importance of embodying Filipino values and demonstrating genuine hospitality in every interaction with tourists. The activity also featured a session on the Updated Progressive Accreditation System, with Ms. Annalizabeth T. Awa serving as the resource speaker. Her discussion provided participants with information on accreditation standards and requirements relevant to tourism services. Through the FBSE program, local surfers were encouraged to become ambassadors of Filipino service excellence, contributing to General Luna’s preparations for the WSL Championship and helping showcase the destination’s vibrant surfing culture alongside the warmth and friendliness of the Filipino people.
DOT Caraga extends its sincere appreciation to the Local Government Unit of General Luna, under the leadership of Mayor Johnson Y. Sajulga, the Municipal Tourism Office, and the Siargao Island Surfers Association (SISA) for their valuable partnership, participation, and continued support in strengthening local tourism initiatives. Their collaboration in preparing tourism stakeholders for the upcoming international surfing event reflects a shared commitment to positioning General Luna as a welcoming and world-class surfing destination, where visitors can experience both exceptional waves and the genuine hospitality of the people of Siargao.