10/09/2026
GOV LRAY VILLAFUERTE: CAMSUR HAS EVERYTHING TO BECOME A WORLD-CLASS TOURISM DESTINATION
CAMARINES SUR, Philippines — Camarines Sur is positioning itself for a bigger role in Philippine tourism as the provincial government promotes the province not only as a destination for travelers, but also as a potential hub for investments, businesses and tourism development.
The province, known for its beaches, mountains, lakes, rivers and adventure attractions, is being presented as a destination where visitors can experience many of the country’s most sought-after travel experiences without having to go from one province to another.
“Why travel from one destination to another when you can experience so much of the Philippines in one province?” the governor said, highlighting CamSur’s islands and pristine beaches, lakes, rivers and waterfalls, mountains, landscapes and world-class watersports.
But for Gov. Lray Villafuerte, promoting Camarines Sur is more than simply showcasing scenic destinations.
“As Governor, I believe my responsibility goes beyond governing. I must also be one of the province’s biggest promoters—developing CamSur, talking about CamSur, marketing CamSur, and making sure that Filipinos and the rest of the world discover what we have to offer,” the governor said.
According to the governor, the province’s tourism push is anchored on confidence in CamSur’s people, natural resources and long-term potential.
“Because I believe in this province. I believe in its people. I believe in its beauty. And most importantly, I believe in its potential,” the governor said.
Camarines Sur has previously demonstrated its capacity to attract tourists and establish itself as one of the country’s emerging tourism destinations. The provincial government now aims to build on that experience with an even broader vision for the future.
“We have already shown before that CamSur can become one of the country’s most exciting tourism destinations. Now, our vision is even bigger,” the governor said.
The province’s ambition extends beyond increasing tourist arrivals. The government wants CamSur to become a place where visitors return, investors establish businesses, developers build new projects and communities create opportunities for long-term growth.
“We want to continue to build a world-class CamSur—a destination people don’t simply visit, but a place they want to return to, invest in, build businesses in and grow with,” the governor said.
As part of this vision, the provincial government is extending an invitation to investors, developers, hotel and resort groups, tourism operators, entrepreneurs and global brands to explore opportunities in the province.
“Come and see CamSur. See what we see,” the governor said. “The natural assets are here. The destinations are here. The opportunities are here. And a Provincial Government ready to work with serious investors and partners is here.”
The governor also issued a direct invitation to travelers and the business community.
“To our tourists: Come experience CamSur,” the governor said. “To our investors: Come build the future of CamSur with us.”
The province, the governor added, is prepared to take the next step in its tourism and economic development journey.
“We are ready to develop. We are ready to compete. And we are ready to show the world what CamSur can become.”
With its combination of natural attractions, adventure tourism, culture, food and investment potential, the province is putting forward a simple message: Camarines Sur has much of what travelers and investors seek—and there is still more to come.
CAMSUR — ALL HERE. AND MORE. ❤️
