Cherub Manpower Incorporated 啟 路 人 力 公 司

Our Story

CHERUB MANPOWER INCORPORATED (or CMI for brevity) prides itself for being one of the very few companies owned & operated by the first families (1968) that have established, what was then called the birth of the "manpower export industry", and still exist & being equally business pioneers in the country's "overseas recruitment industry" today!

Pan Pacific Recruiting Corporation was the family's first flagship company to be the authorized (only certificates were given back then - not licenses) recruitment agency until it was given to the 2nd son to run the same (until 1984).

Established in July 23, 1979 (with an original license number "03"), CMI was born under a registered name of KERUB ENTERPRISES OVERSEAS PLACEMENT, not to compete with its existing sister-company [and equally owned and organized by its founder & chairperson (emeritus), Doña LUZ DE VERA y JIMENEZ (+)]. Rather, it only intends to handle clients which they could no longer accommodate. Its establishment was primarily envisioned & conceived out of the continuing desire of Ms. de Vera to enhance her fellow-Filipinos' standard of living – by promoting & accelerating the country’s overseas employment program, being one of her long list of altruistic endeavors & commitments. That same commitment lives today.

CMI garnered a big chunk of the labor market shares in Europe, the United States and the Middle East under the guidance of the Overseas Employment Development Board (OEDB), until it became the Philippine Overseas Employment Administration (or POEA) in 1984.

This period saw the exodus of thousands of workers and professionals of various skills and categories going to countries especially in the Middle East where the demand for expatriate labor soared because of the massive infrastructure and industrial projects.

It was also during this period when the government felt the need for avenues to ease the unemployment problem and the generation of much-needed foreign exchange to support the country’s socio-economic endeavors when the vision focusing to the possibilities of manpower export took concrete form.

CMI, for its share did not stop in looking for more opportunities for Filipino workers which paved the way for the opening of new labor markets in the Asia-Pacific such as – Malaysia, Taiwan (R.O.C), Saipan, South Korea, Hong Kong, Brunei Darussalam and just recently, in the Federal States of Micronesia, the Marianas & Palau States.

CMI equally contributed a greater share in the re-opening of previously closed markets (for one reason or another) like Lebanon and Cyprus (see OUR TIME-LINE).

Over the years, CMI is continuously modifying and designing custom-tailored procedures, guidelines and selection criteria that may be prescribed by its wide-range of clientele. These strategies, which are mutually beneficial to all workers, clients and our agency, have given rise to an even stronger mutually beneficial partnerships in the pursuit of a responsible, successful and effective "employment providing" program.

To date, CMI has supplied a good number of general workers, skilled and semi-skilled, fully trained and professional Overseas Filipino Workers (or OFWs) to over twenty (20) different countries, from the date of its foundation. Last year (2005), CMI has already benefited more than 58,897 families - and the number still grows!

This continuing process of improvement and development of our recruitment procedures has earned CMI the "house-hold name" reputation that it holds today.