05/10/2026
| ๐๐๐๐ ๐๐จ๐ซ๐ญ๐ก ๐๐ฎ๐ณ๐จ๐ง ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐จ๐ซ๐ฌ ๐ฌ๐ก๐๐ซ๐ฉ๐๐ง ๐ฌ๐ค๐ข๐ฅ๐ฅ๐ฌ, ๐๐๐๐ฉ๐๐ง ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐จ๐ซ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐๐ซ ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
BAGUIO CITY โ As the information arm of the Department of Agriculture โ Philippine Rural Development Project (PRDP) Scale-Up, the Information, Advocacy, Communication, and Education (InfoACE) Unit is responsible for documenting, packaging, and disseminating project results and stories to a broad range of stakeholders.
Communicators across the North Luzon cluster produce a wide array of institutional outputs, through digital and print platforms. However, they work with varying levels of exposure and access to technical skills and requirements such as design software, photography and videography techniques, and writing conventions, resulting in inconsistencies in how PRDP Scale-Up efforts and stories are presented in communication materials.
With this in mind, a communication planning, knowledge sharing, and skills enhancement activity was held for PRDP North Luzon communicators, together with Regional Agri-Fishery Information Section (RAFIS) staff, to build a common technical foundation, exchange field-level practices, and reinforce a unified voice and visual identity of the Project in the cluster.
Held from September 29 โ October 2, 2026, the activity centered on enhancing the technical and creative capacities of the participants in producing quality, consistent, and impactful information, education, and communication (IEC) materials.
InfoACE unit staff from the National Project Coordination Office (NPCO), Project Support Office (PSO), and Regional Project Coordination Offices (RPCOs) served as resource speakers, facilitating presentations and discussions on topics, such as human-centric storytelling, effective use of content materials, digital publishing for local and international audiences, advanced training on digital design and publication tools, photography for development communication with post-processing workflow, videography and video editing techniques, and drone operations for agriculture documentation.
Representatives from the Monitoring, Evaluation, and Learning (MEL) Unit were also invited to share insights on documenting participatory rural appraisal activities and cooperative and value chain stories, among others.
The activity was designed not only as a skills-building workshop but also as a platform for peer learning, where participants presented and exchanged best practices, challenges, and innovations encountered in field-level communications work, fostering a stronger working relationship to support future collaborations.
With a sharper set of technical skills and a stronger network across the cluster, PRDP North Luzon communicators are better equipped to document and tell the stories of the Project's impact on rural communities across the cluster.
