09/10/2026
COULD YOUR BUSINESS BE THE NEXT BIG FRANCHISE?
You built the business. You have proven the concept. Now, are you ready to franchise?
Or maybe you are an aspiring entrepreneur wondering: “Is franchising the right business opportunity for me?”
These were exactly the questions explored during the Franchise Experts Talk: Smart Franchising 101, held on October 6, 2026, by the Department of Trade and Industry (DTI) Region 3 and the Bureau of Small and Medium Enterprise Development (BSMED), in partnership with GMB Franchise Developers.
🎯 27 MSME representatives from the seven provinces of Central Luzon, together with 26 DTI representatives joined the webinar to learn how to approach franchising with the right mindset, knowledge and preparation.
💡 Participants learned about the pillars and benefits of franchising, franchise performance, red flags, franchise readiness, brand protection, investment considerations, and other key requirements.
🎤 Mr. Armando “Butz” Bartolome, Founder, and Mrs. Erlina S. Bartolome, Certified Franchise Executive and Managing Director of GMB Franchise Developers, shared their 35 years of combined experience in franchising and entrepreneurship, including practical lessons from established brands such as Mang Inasal and Potato Corner.
The webinar was generously offered free of charge by GMB Franchise Developers, giving MSMEs the opportunity to learn directly from experienced franchise practitioners.
As DTI-3 Regional Director Edna D. Dizon reminded the webinar participants, “Entering into a franchise agreement is an important business decision.”
Thinking about franchising? Don’t just take the leap—take the SMART step.
Assess your readiness, ask the right questions, and connect with DTI Region 3 or your nearest DTI Negosyo Center for business development support to start you franchising journey.
Your business could be the next big franchise. Start exploring. Start preparing. Start smart! 🚀