15/09/2026
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The Department of Trade and Industry (DTI) Region 2 concluded the 20th Padday na Lima Regional Trade Fair, held from 24β30 August 2026 at Festival Mall, Alabang, Muntinlupa City, marking its 20th year of bringing Cagayan Valley products and MSMEs to wider markets. With more than 100 Micro, Small, and Medium Enterprises (MSMEs) from Batanes, Cagayan, Isabela, Nueva Vizcaya, and Quirino, the seven-day fair recorded a total of β±ππ,πππ,πππ from cash sales, booked orders, and sales under negotiation. The fair also gave participating MSMEs opportunities to reach new customers, connect with potential markets, and promote their products beyond their home provinces.
With the theme β20 Years of Vibrant Hands: Crafting a Sustainable Legacy of Culture and Community,β the milestone edition opened with its official launch, highlighted by the ceremonial bamboo tapping and the launch of the Padday na Lima Song, featuring the musical arrangement by Kailyan Creative Industry of Diffun Quirino, a proud Shared Service Facility (SSF) Program beneficiary. The opening also featured the relaunch of Padday na Lima Webshop 2.0, providing MSMEs with an additional online channel for selling and promoting their products, and the launch of Lakbay-Likha in partnership with the Department of Tourism, linking local products with culture, craftsmanship, food, and tourism experiences.
The weeklong celebration also featured activities that gave the people behind Padday na Lima different ways to get involved and and share in the fun. These included:
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β’ MSME Awards for the Most Sustainable Product and Most Innovative Product in the food and non-food categories;
β’ Business-to-Business (B2B) Matching Activities with institutional buyers and potential business partners;
β’ Market-Sensing Activities for coconut-based enterprises and OTOPreneurs;
β’ Padday na Lima Webshop 2.0 as an additional digital selling and promotion channel; and
β’ Moderated Information Sessions
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β’ Padday na Lima Media Conference featuring DTI Region 2 management;
β’ National media guestings featuring selected MSMEs and their stories;
β’ Social media promotion and content posting throughout the seven-day fair; and
β’ On-site media coverage and interviews during the weeklong event
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β’ βHiblaβt Habi ng Rehiyon Dos: Padday na Lima Collectionsβ Fashion Show featuring Mr. Michael Barassi of Bayombong, Nueva Vizcaya and his creations made from Region 2βs local materials and designs;
β’ Free Food and W**e Tasting Sessions featuring products from the provinces of Region 2;
β’ Craft Demonstrations featuring abaca weaving, textile making, wood crafting, and textile earring making;
β’ Art-Making Activities for children and families;
β’ Fun Games such as Roleta, Guyud-Guyud, and Scoop an Egg;
β’ A Special Setting featuring products made from bamboo, abaca, coconut, woven materials, and other local resources; and
β’ Trade and Provincial Pavilions, along with partner agenciesβ booth displays
Partners were also recognized for their support to the successful staging of the 20th Padday na Lima Regional Trade Fair, including the Provincial Governments of Cagayan, Isabela, and Batanes, and the Local Government Unit of Buguey.
After two decades, Padday na Lima has been an important platform for Cagayan Valley MSMEs to introduce their products, showcase their skills, and reach wider markets. The 20th edition marked how far the fair has come and honored the people who made it happen. As one milestone chapter closes, Padday na Lima continues to create opportunities for R2 MSMEs to sell, connect, and grow.
See you at the next trade fair! Padday na Lima, atin βtong tunay! # #
