Greenstar Social Marketing

Empowering Sustainable Family Planning: Celebrating the Graduation of Sindh’s Initiative

Under the leadership of Dr Azra Fazal Pechuho, Minister for Health & Population, Sindh, The Health & Population Department, in collaboration with Greenstar–The Challenge Initiative (GSM-TCI), proudly celebrated a significant milestone at the Graduation Ceremony. This event marked a pivotal step toward establishing a self-reliant and sustainable family planning program in the province.

Held on October 23rd, the Graduation Ceremony acknowledged the successful establishment of a self-sufficient health system for sustainable family planning (FP) scale-up across eight intervention districts: Malir, West, South, Central, Korangi, Keamari, East, and Hyderabad. These districts were selected by local governments in 2022 for implementing High Impact Interventions (HIIs). With the support of Greenstar-TCI and the guidance of the government, they have now been recognized as graduated cities after completing three years of HIIs.

The Challenge Initiative (TCI) views graduation as a continuous process and a testament to sustainable success. The year-long journey begins with a pre-graduation phase, during which cities demonstrate improvements not only in the uptake of family planning methods but also in their overall health systems.
TCI's “business unusual” approach empowers local governments to self-select and lead the implementation of best practices in family planning interventions, with TCI providing coaching and on-demand technical assistance. From the beginning, local governments are set on a path toward self-reliance, ultimately “graduating” from TCI support.

Among the numerous program achievements, key highlights include the increase in Additional Users for Family Planning, soaring from just 7,000 in June 2022 to an impressive 370,000 by the end of August 2025. During this period, while implementing HIIs, the TCI team focused on building the capacity of public healthcare staff, training 12,727 individuals. Additionally, 13,881 health facility camps were organized, serving 689,407 FP clients. Notably, 2,628 healthcare staff were trained in Postpartum FP, and 13,225 camps were set up in underserved populations, catering to 523,938 FP clients. Furthermore, 78 health facilities were upgraded, significantly enhancing client inflow in deserving areas.

The Graduation Ceremony was honored by the presence of notable figures, including Mr. Hafeezullah Abbasi, Secretary of the Population Welfare Department Sindh; Mr. Rehan Iqbal Baloch, Secretary of the Health Department Sindh; Dr. Talib Lashari, Technical Advisor, CIP PWD; Dr. Shahnaz Wazir Ali, President of SZABIST; Dr. Farhana Memon, Program Director of RMNCH Sindh; Dr. Shahida Rehmani, Member of the National Assembly; District Health Officers; District Population Welfare Officers; Lady Health Supervisors and Workers; Dr. Syed Aziz ur Rab, CEO of GSM; Fawad Shamim, GM of GSM; Dr. Syed ud Huda; Ghazunfer Abbas, Chief of the Party GSM; along with other team members and local government health representatives from the eight GSM-TCI supported districts, as well as academics, community activists, and influencers.

This milestone underscores the importance of capacity building, innovation, and collaboration in advancing our goals for FP2030.

Health & Population Welfare Department, SindhFamily Planning 2030Ministry of National Health Services, Regulations & Coordination IslamabadThe Challenge Initiative - TCIJohns Hopkins Bloomberg School of Public HealthGates FoundationChevening Awards (FCDO)The Global FundSyed Aziz Rab

Knowledge that Empowers, Awareness that Saves!

As part of its and campaigns, Greenstar Social Marketing Pakistan conducted an interactive Breast Cancer Awareness Session for the students of Public Health at Bahria University, Karachi.

The session encouraged open conversations around breast self-examination, early screening, and breaking taboos that often keep women from seeking timely care. Students were inspired to become health ambassadors, spreading the message that listening, supporting, and acting early can make all the difference.

Together under Suno Saheli, we’re creating a culture of compassion, awareness, and early action, because peer to peer learning has the power to save lives. 💗

Proud Moment for Global Maternal Health!

We’re thrilled to share that UNIMMAP Multiple Micronutrient Supplement (MMS) the very formulation championed by Greenstar Social Marketing in Pakistan has been recognized by TIME Magazine as one of the Best Inventions of 2025!

This global honor celebrates UNIMMAP MMS as a life-changing innovation that improves the health of both mothers and babies, reducing maternal anemia, stillbirth, preterm birth, and infant mortality.

Across the world, over 16 million bottles of UNIMMAP MMS have already been distributed, marking a major step toward healthier pregnancies and brighter beginnings for generations to come.

At Greenstar, we’re proud to be part of this movement, ensuring that women in Pakistan have access to safe, affordable, and effective maternal nutrition solutions through our UNIMMAP MMS brand.

Together, we’re making maternal nutrition a national priority, because every woman deserves a healthy pregnancy, and every child deserves a healthy start in life.

https://time.com/collections/best-inventions-2025/7318506/unimmap-multiple-micronutrient-supplements/?filters=social-impact

Ministry of National Health Services, Regulations & Coordination Islamabad

Did you know? When detected early, breast cancer is one of the most treatable forms of cancer, with survival rates over 90%!

As part of its campaign, Greenstar Social Marketing conducted an interactive Breast Cancer Awareness Session at Benazir Bhutto Shaheed University , Lyari, where students and faculty actively participated in discussions on breast self-examination and the importance of regular screening.

The session inspired young women to prioritize their health, recognize early warning signs, and spread awareness within their communities.

Together, we’re creating a culture of awareness, strength, and early action, because early detection saves lives! 💗

This Breast Cancer Awareness Month, Greenstar Social Marketing Pakistan and the Sabz Sitara network are championing women’s health by promoting self-examination, regular screening, and early action. 💗

Together, let’s create a future where every woman is informed, supported, and confident in taking charge of her well-being.



Bayer Pakistan Roche Ministry of National Health Services, Regulations & Coordination Islamabad

Greenstar- The Challenge Initiative (TCI) and Department of Health, RMNCH Sindh, Inaugurated the Upgraded Sindh Government Dispensary (SGD) 500 Quarter, Keamari.

Greenstar–TCI, in collaboration with the Department of Health, RMNCH Sindh, inaugurated the renovated Sindh Government Dispensary 500 Quarter in Keamari. The upgraded facility will provide comprehensive, high-quality family health, maternal, and childcare services—ensuring improved access and flexible service hours for the local community.

Over the past three years, the Greenstar–TCI team, under the guidance of local governments, has successfully upgraded 78 health facilities across Sindh, Punjab & Islamabad. This High Impact Intervention (HII) has significantly enhanced service quality, attracted more clients, and expanded access to care in underserved urban areas.

The inauguration ceremony was graced by Dr. Farhana Memon, Program Director, RMNCH Sindh, as the chief guest. The renovation was led by TCI–Greenstar Social Marketing to address infrastructure gaps in the facility, owned by the Department of Health, with active support from the District Keamari Health Team.

The Facility Makeover (FMO) was supervised by Dr. Wali M. Rahimoon and Dr. Hassan Bin Shams (MS), with critical support from Dr. Ghulam Rasool (DDHO RMNCH), Dr. Jawed Hakro (Add. DHO), and under the overall leadership of Dr. Hussain Jathiyal (DHO Keamari).

In her remarks, Dr. Farhana Memon emphasized the importance of strengthening Family Planning and Maternal & Child Health (MNCH) services in underserved communities. She also commended Greenstar–TCI’s leadership for supporting local governments in achieving FP2030 targets through the implementation of evidence-based High Impact Interventions.

Ministry of National Health Services, Regulations & Coordination IslamabadHealth & Population Welfare Department, SindhGates FoundationThe Challenge Initiative - TCIJohns Hopkins Bloomberg School of Public HealthFamily Planning 2030Chevening Awards (FCDO)Syed Aziz Rab

🎀 Kicking Off the Campaign with Purpose! 🎀

Greenstar Social Marketing proudly launched its campaign with two engaging Breast Cancer Awareness Sessions at Aga Khan School, Karachi, training a total of 80 teachers and staff members!

These interactive sessions empowered participants with vital knowledge on risk factors, proper breast self-examination techniques, and key preventive care practices. The discussions also highlighted awareness on HPV vaccination , cervical cancer risk factors, and the importance of regular screening for early detection.

Together with our educators, we’re spreading awareness, saving lives, and standing strong for women’s health, as Greenstar Social Marketing continues its legacy of empowering communities through health education and preventive care.

From Partnership to Sustainability: Graduation of Punjab’s Family Planning Initiative

The Health & Population Department, Punjab, together with Greenstar–The Challenge Initiative (GSM-TCI), proudly celebrated the Graduation Ceremony, marking a major milestone toward achieving a self-reliant and sustainable family planning program in the province.

Graduation Ceremony was organized to celebrate the successful achievement of a self-reliant health system for sustainable family planning (FP) scale-up in six intervention districts: Lahore, Gujranwala, Faisalabad, Multan, Khanewal, and Rawalpindi. These Punjab cities which were self selected by the local governments for the implementation of High Impact Interventions (HIIs) with support of Greenstar-TCI and under leadership of the Government are now considered as graduated cities.

TCI views graduation as a process and recognition of sustainable success – not an “exit strategy” or one-time event. The year-long process begins in a pre-graduation phase where the city demonstrates improvements not only in the uptake of family planning methods but also in its health systems.

The Challenge Initiative’s (TCI) “business unusual” approach lets local governments self-select and lead the implementation of TCI’s best-practice for family planning Interventions while TCI provides coaching and on demand technical assistance. From the outset, local governments are set on a path toward self-reliance, eventually “graduating” from TCI.

Among many other program achievements, the major highlights are growing numbers of Additional Users for Family Planning from just 7000 in June 2022 to 370,000 by end of August 2025, during this time period while implementing the HIIs, TCI team also focused on capacity building of the Public healthcare staff and trained 12,727 individuals, 13,881 camps (on health facility) were organized which served 689,407 FP clients, 2628 Healthcare staff were trained on Postpartum FP, 13,225 camps were organized nearby underserved population which served 523,938 FP clients, 78 health Facilities were upgraded which rapidly increased the clients inflow in deserving areas.

Graduation Ceremony was graced by Cap (R) Aurangzaib Khan – Director General for Health & Population Punjab, Dr Khalil Ahmad Sikhani – Former DG Health Services Punjab, Dr Nyla Altaf – Director Technical, Health & Population Department Punjab, Dr Syed Aziz ur Rab – CEO GSM, Fawad Shamim, GM GSM, Dr Syed ud Huda - GSM, Dr Khalid Farough – GM TB GSM, Ghazunfer Abbas – Chief of the Party GSM along with other team members and local government health representatives from six GSM-TCI supported districts, many other academics, Veteran Actress and Influencer - Seemi Raheel and many other Community Health Workers & Social Influencers.

This milestone highlights the power of capacity building, innovation, and collaboration in advancing towards our FP2030 goals.

Ministry of National Health Services, Regulations & Coordination IslamabadHealth and Population Department PunjabMinistry of NHSChevening AwardsChevening Awards (FCDO)KfW BankengruppeThe Challenge Initiative - TCIGates FoundationJohns Hopkins UniversityBayer PakistanSyed Aziz Rab

Greenstar–TCI Punjab, in collaboration with the Health & Population Department, Punjab, commemorated World Contraception Day in Lahore under the theme “Breaking Barriers, Building Bridges: Contraceptives’ Access for All.”

The event was led by strong political commitment, with Khawaja Imran Nazir, Minister for Health and Population, Punjab, as chief guest, joined by Ms. Saira Afzal Tarar, Coordinator to the Chief Minister on Population, Capt. (R) Aurangzeb Haider Khan, Director General Population Welfare, and Dr. Aziz-ur-Rab, CEO Greenstar.
TCI–GSM Punjab, under the leadership of Mr. Ghazunfer Abbas, Chief of Party, Ms. Aaliya Habib, Deputy Chief of Party, and Dr. Aslam Bajwa, Provincial Lead Punjab, played a central role in driving the discussions.

The event also brought together development partners including UNFPA, DKT, and Jhpiego, academia from Punjab University, and a vibrant representation of youth voices.

The dialogue underscored the urgency of expanding contraceptive access in underserved communities across Punjab. Dr. Aziz-ur-Rab highlighted Greenstar’s ongoing contributions to strengthening family planning services, reaffirming the collective call for political leadership, multi-sectoral partnerships, and youth engagement to achieve universal access to family planning.

Ministry of National Health Services, Regulations & Coordination IslamabadThe Challenge Initiative - TCIHealth and Population Department PunjabGates FoundationSyed Aziz RabFamily Planning 2030Ministry of NHS@