02/10/2026
🇮🇹🥓 SalumiAmo® has landed in Poland! 🇵🇱✨
Yesterday in Warsaw we officially kicked off SalumiAmo® Poland 2026, bringing together Italian producers, Polish operators, media and food professionals around one of Italy’s most distinctive food traditions.
🤝 A project promoted by ITA - Italian Trade Agency, in collaboration with the Ambasciata d'Italia a Varsavia / Ambasada Włoch w Warszawie , on the initiative of IVSI Istituto Valorizzazione Salumi Italiani and .
📈 And we have a good reason to celebrate.
In the first half of 2026, Italian cured meat exports to Poland grew by +25.2% in volume and +14.8% in value, reaching €43.5 million. For the first time, Italy has become Poland’s No. 1 supplier by value in this sector.
But SalumiAmo® is about much more than numbers. ❤️
🥓 12 Italian companies were in Warsaw to present their products, meet the Polish market and tell the stories behind them: territories, traditions, craftsmanship and know-how.
🇮🇹 We were especially pleased to welcome H.E. Luca Franchetti Pardo, Ambassador of Italy to Poland, whose visit highlighted the strong institutional support behind a project that brings together business promotion, Italian food culture and the strength of our production system.
🎤 The launch featured contributions from Roberto Cafiero, Director of ITA - Italian Trade Agency - Warszawa and Monica Malavasi, Director of IVSI, who presented the objectives of the campaign and the shared ambition behind SalumiAmo®: not simply to promote a product, but to build deeper knowledge of Italian salumi, their origins, their quality and the people behind them.
🚀 Yesterday’s launch event is just the beginning.
Over the coming months, the campaign will bring Italian salumi closer to Polish professionals and consumers through digital and social communication, PR and media activities, creators and influencers, business meetings, restaurants, dedicated publications and masterclasses for future chefs.
🌍 Because discovering Italian salumi also means discovering the places, people and culture that make them unique.
🇮🇹✨ And today in Warsaw, we start tasting the story.
😋 Buon appetito – or perhaps we should say: SalumiAmo!
OpportunItaly CLAI Salumi Ferrarini Food Fontana Ermes SpA TERRE DUCALI PARMA Salumi Raspini Salumi La Torre S.p.A. Fratelli Beretta