Home of the Home Lab

Meet Agnes – a designer rethinking how furniture is made
When Agnes Sahlberg applied to the Home of the Home Lab incubator, her ambition was clear. She wanted to take responsibility and learn how to become a more sustainable designer. Not only in terms of material choices, but more importantly how sustainability can be applied within the furniture industry as a whole. 🌱

Throughout the programme, Agnes has challenged herself. Not only in her design language, but also in her role as a business owner. How do you find customers? Not the people who will eventually sit on the furniture in their homes, but the brave, curious, and forward-thinking companies willing to invest in a young designer. Someone who wants to challenge the status quo and contribute to sustainability across an entire industry. An industry that is also under significant economic pressure.

So how did it all turn out?

Visit the Home of the Home Lab mini fair on 18 June, to find out. All nine different ideas from the incubator will be showcased.

🗓️ WHEN: 18 June
🕙 TIME: 11:00–14:00 (drop-in)
📍 WHERE: Formhult, Norra Esplanaden 7, Älmhult

Letting go of an idea and starting again 💡

Daring to challenge yourself, your idea, and your solutions is an important skill for any entrepreneur.

One person who has truly embraced this during her six months at Home of the Home Lab is Jeannette Endt. She joined the programme with a clear problem in mind: many people are living in smaller and smaller spaces, and our furniture needs to do more than just one thing.

With a strong love for creating and designing in wood, Jeannette has explored the problem from different angles. She has turned it around, tested her ideas, let some of them go, and thought again. Just as a designer’s journey often looks.

Throughout the programme and the development of her idea, Jeannette has also received support from people who know exactly what it feels like to dare to test design ideas, and just as importantly, to rethink, redo, and start again. One of these people is Ricardo Vazquez Campo. A big thank you for all the support along the way. 🙏

Are you, like us, curious to see where Jeannette’s idea finally landed?

Come and visit the Home of the Home Lab mini fair during our Demo Days.

📆 WHEN: 18 June
🕰️ TIME: 11:00–14:00 (drop-in)
📍 WHERE: , Norra Esplanaden 7, Älmhult

Testing, getting hands on, and most of all seeing results!
How do you know if your thoughts and ideas can actually become real? As an entrepreneur, you simply have to test and try. And test and try some more.

One person who has truly explored her ideas during the Home of the Home Lab programme is Clare McNally. She loves fruit but hates food waste. 🥝 🍏 She has measured distances between fruits, grouped them in different combinations, and placed fruit in almost every room of the house. That curiosity, and that willingness to test things out, has paid off.

Curious to see how far Clare has come in creating a fruit bowl that helps fruit last longer? Come by our Demo Day and mini fair on 18 June and discover Clare’s prototype, along with ideas from the other participants.

🗓️ WHEN: 18 June
🕙 TIME: 11:00–14:00 (drop-in)
📍 WHERE: Formhult, Norra Esplanaden 7, Älmhult

Come as you are. Say hej. Meet the entrepreneurs at and get inspired.

Entrepreneurs, it’s time to start loving Excel! ✅

We have honestly never met anyone who talks about Excel with as much energy as Jan Alpenberg. And thanks to our participant Clare, and her brilliant copywriting skills, we even landed the perfect tagline:

➡️ Without Excel, we won’t excel!

Last week our participants got a solid introduction to key financial concepts needed to start and run a business. With Jan’s strong background and his ability to work with important concepts and make them clear, relatable and even fun, he was a great support for the group. 📈

A big thank you to LinnéUniversitetet for letting us borrow this fantastic competence. Last week session was a collaboration between Home of the Home Lab and Smålandsnavet.

Did you know that Smålandsnavet supports small and medium-sized businesses by connecting them with new knowledge and competences through academia. Many businesses, across industries, face big challenges but also big opportunities. Meeting them calls for new ways of thinking, renewed skills and a willingness to adapt. Smålandsnavet is funded by the Family Kamprad Foundation.

Big congratulations, Dipak! 🎉

We are coming towards the final phase of the first round of Home of the Home Lab. Soon, our participants will continue their ideas, future products and services along new paths and in new formats.

That is why it feels extra nice when participants share good news about how their work is moving forward. We are really happy to share that Dipak Surie has secured funding to continue developing solutions focused on sustainable and inclusive autonomous mobility.

✨ Formas, ett forskningsråd för hållbar utveckling (Impact Innovation 2026–2028) for DAVIS: Deliveries with Autonomous Vehicles in Sustainable Cities, part of the Nyhamnen Transformation Lab.

✨ EU European Regional Development Fund (Skåne and Blekinge 2026–2029) for Malmö Generates Impact, where Dipak will lead the strategy work representing Malmö Universitet.

At Home of the Home Lab, Dipak and Tom participate as a team, developing a modular autonomous mobility platform built like building blocks. One base vehicle, many uses. Parcels, meals or passengers. Designed from the start with accessibility in mind.

What really stands out is how their system moves beyond single-use solutions. By serving several industries at once, costs can be shared and existing transport providers can build on top of the platform rather than compete with it.

Huge congratulations, Dipak and the rest of the team. It is a joy to follow the journey, and we are excited to see what comes next. 🚀

This is Annika. Right now, she is finding her way as an entrepreneur.

No two entrepreneurial journeys look the same. And maybe that is exactly how it should be.💫

It is not about having the right path from the beginning. It is about daring to try your way forward. Trying things out. Testing your assumptions. Testing a solution. Testing how the next step might look.

Right now, we see this in action through , who is part of our incubator. She is exploring a new way forward by crowdfunding the next step for her company, . A company working to develop circular textile fibres made from seagrass.

But what really stands out is not just the funding.
It is the story behind it.
It all started on a beach.
Where others saw waste, Annika saw an opportunity.
That story runs through the whole campaign and invites people to take part in different ways:
🌱 as a Seed Supporter
🌊 as an Ocean Supporter
…and everything in between.

Curious to learn more?
You can read about the campaign on Salt & Fibers homepage.

At Home of the Home Lab, we want to be the supporters.
The cheerleaders. 👏 The ones who stand behind entrepreneurs as they dare to take steps forward.

We do this by offering courage, tools and a sense of safety. So it feels possible to try new ways forward.

💬 And now we are curious about you.
Which path has taught you the most in your own entrepreneurial journey?

Feel free to share in the comments. 💛

What’s your perfect repeatable week? ✅
Life as an entrepreneur can feel like a rollercoaster. Especially in the early days.

That’s why, at Home of the Home Lab, we create space to meet other entrepreneurs, share experiences and realise you’re not alone.

Last week, Hampus Rebjö from roligatimmen.se visited us and shared his journey. From rapid growth to hitting the bottom, and everything in between. He stepped out of his comfort zone and spoke honestly, straight from the heart. Brave and truly valuable. 💛

One thought really stayed with us:
Finding your perfect repeatable week.
A week with room for your health, your focus, and the actions that move your idea forward. In a way that’s sustainable, week after week. 🌿

So, what would your perfect repeatable week look like?

Have you heard? Maths might be the cure for entrepreneurial anxiety.

Last week, we welcomed Vimal Palwankar, founder of , to Home of the Home Lab. Vimal shared his journey from lying awake at night, worrying about how to increase revenue, to running a one‑person business with a turnover of one million. ↗

He also talked openly about how going viral turned out to be the worst thing for his marketing budget. Twelve million views. Not a single order. And as a result, his retargeting ads became less effective.

With openness and a touch of self‑irony, Vimal reflected on buying journeys, why you should not propose on the first date, and how understanding numbers like traffic, conversion and average order value can help you take control of your revenue – and reduce the stress around sales. As he says: Maths might be the cure for entrepreneurial anxiety. ➗➕

Learning from local entrepreneurs who have been on the journey themselves is something we truly value at Home of the Home Lab.

Thank you for sharing, Vimal. 💛

Learning from others is the best way to learn. 🌱

If you want to become a world champion in cross-country skiing, you probably would not take training advice from a table tennis player. Even if they have won an Olympic medal. 🎿🏓

The best way to learn is to learn from people who have done, or are doing, the same journey you want to make. At Home of the Home Lab we bring together the knowledge, experience and skills needed to become an entrepreneur.

Here, you are surrounded by brave and creative people who are happy to share what they have learned along the way. In this kind of environment, your small spark of an idea can grow into something more concrete.

We have already received many exciting ideas for the incubator starting in September. But we have a feeling there are more out there. So if you have an idea you would like to explore✨, this might be the right moment.

🗓️ Last day to apply is 30 April. Visit our homepage for more info.