Home of the Home Lab

Hem
Sverige
Älmhult
Home of the Home Lab

Vägbeskrivning Webbplats Kontakta organisationen

Welcome to a community where ideas grow and curious minds gather to reimagine life in and around our homes. Welcome – and make yourself at home!

Twice a year we welcome startups to join our incubation programme in Älmhult, Sweden – the heart of IKEA. If you’re passionate about life in and around the home and have a great idea you’d like to develop into a successful business, you’ve come to the right place. Twice a year we welcome up to 10 startups to join our incubation programme here in Älmhult, Sweden – the birthplace of IKEA. We offer one-to-one coaching, practical workshops for building your idea, a network of experienced specialists, and a dedicated space where ideas can take shape and grow. We also arrange inspiring events and activites for a wider business community in Älmhult.

01/10/2026

🎲 Big ideas can start with something as simple as a paper dice.

At Home of the Home Lab, we encourage people to look beyond their first idea and explore new possibilities.

Last week, Xin Chai guided participants through playful workshops designed to spark fresh thinking and unexpected ideas.

A reminder that creativity does not always need big whiteboards and complex methods. Sometimes, a little playfulness is enough. ✨

24/09/2026

💡 One question that might change your business idea
Today, Home of the Home Lab alumna Johanna Forsman shared the story of her first start-up. A journey filled with ideas, lessons, courage, and growth.

But what stayed with us most was one simple question:
👉 What do I want my everyday life to look like?

The business you build will shape your days, your weekends, and how you spend your time. And once you know what kind of life you want to live, you may realise it changes the business you want to build. ✨

A simple question. An important reminder! Thanks Johanna!

22/09/2026

🤔 Is your problem really a problem?

As entrepreneurs, we naturally fall in love with our solutions. But before building something, we need to understand the problem.

During week two at Home of the Home Lab, our participants spent the day digging deeper into the challenges they want to solve. Together with Åsa Devine and Michaela Sandell from Linnaeus University, they explored where their ideas came from, who experiences the problem, and what actually happens when it occurs.

Sometimes the biggest insights come from stepping back, observing, and listening. 💛

Over the coming weeks, Åsa and Michaela will continue supporting our participants as they gather user feedback and learn how to turn insights into meaningful action.

A big thank you to our friends at Linnéuniversitetet and SmålandsNavet, founded by Familjen Kamprads stiftelse for this great collaboration 🙏

17/09/2026

💡 Learning from those who have been there before
Some of the best lessons come from people who have already turned ideas into reality.

During our Kickstart Days last week, participants in the Home of the Home Lab Incubator met two local entrepreneurs, Peter Malm from and Hampus Rebjö from .se

They shared honest stories, practical lessons and real experiences from their entrepreneurial journeys. From finding the right partners and understanding your customers, to focusing on your strengths and having the courage to take action.

One message stood out: ideas are everywhere. What makes the difference is turning them into reality. 🌱

A big thank you to Peter and Hampus for openly sharing your experiences, challenges and lessons learned. Your stories gave our participants plenty to reflect on as they take their own first steps. 💛

✨ What's the most valuable lesson you've learned from another entrepreneur?

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15/09/2026

✨ A room full of curiosity, ideas and new beginnings
Last week, we welcomed a new group of participants to the second round of the Home of the Home Lab Incubator. 💛

Over two energising kickstart days, they got to know each other, shared ideas, built new connections and took the first steps on their entrepreneurial journey.

The group brings together a diverse mix of experiences, ambitions and early-stage ideas. Some want to solve everyday challenges, while others are driven by sustainability, wellbeing or community.🌱

As part of the programme, participants also visited museum and the exhibition Who Builds the Future? A powerful reminder that innovation often starts with curiosity, courage and a willingness to try something new.

A big thank you to Karin and Jurek for an inspiring and energising visit. ✨

We're excited to follow this group over the coming months and see where their curiosity takes them.

👉 Curious about the participants and their ideas? Read more on the Home of the Home Lab website.

21/08/2026

When Confidence Leads the Way 🌱
When we asked Home of the Home Lab alumna Agnes at what she valued most from the incubation programme, her answer was simple:

✨ Confidence.

A stronger belief in herself, her ideas and what she can achieve.

Over six months, she developed Furniture by the Meter, a design concept aimed at reducing material waste and making production more sustainable. Her journey was supported by inspiring people, honest feedback and mentor Bengt Isberg's encouragement along the way.

Now, her project is taking its next step and will be exhibited

And soon, a new chapter begins. In just a few weeks, we'll welcome ten new ideas, new people and plenty of new possibilities.

Big ideas often start small. Sometimes, they simply start with someone believing in you. 💛

19/08/2026

New ideas that bring more calm into everyday life. 🧘
More and more people are looking for small ways to slow down and find moments of calm in everyday life.

This autumn, as Home of the Home Lab welcomes its second programme round, two of our entrepreneurs will explore mindfulness in everyday life in very different ways.

Patricia La Torre Ramirez is exploring how creativity and storytelling can become part of everyday well-being. Inspired by traditional Peruvian retablos and miniature worlds, she is developing a modular system that lets people build, personalise and gradually expand small creative spaces in their homes.

Meanwhile, Andrea Mendoza is developing personal care products with thoughtful forms that transform a practical habit into a calming ritual. She joined Home of the Home Lab because she believes ideas are meant to become reality, and she wants to create products that bring a little more intention and mindfulness into everyday routines.

Different ideas. Different paths. One shared intention: creating a little more calm in everyday life. ✨

13/08/2026

Using what already exists to make life at home more circular. ♻️️
This autumn, ten ideas will begin their journey with Home of the Home Lab. Two of them are exploring how everyday life can be more circular. But in two different ways.

One of them, Homie, explores how existing objects can be given a new life at home. Mónica Morales and her co-founder Rocío Boy are interested in creating more accessible and practical ways to reuse, repair and transform what already exists.

The other idea, hhapn, transforms locally sourced waste into desirable home products. Shobini Sai and Abishek Nidadhalu Ramesh are exploring how thoughtful design, material experimentation and local collaboration can challenge perceptions of waste.

We're excited to welcome both teams to the autumn programme and to follow their journey as they continue finding new ways to make life at home more circular. 🚀

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11/08/2026

Use what you know to create something new. 💡

When you bring together what you've learned through work, studies, hobbies, and personal interests, we often carry far more knowledge and experience than we realise.

And often, it is right in that space between profession and passion where new ideas can begin to take shape.

This autumn Jeffrey Chamiec is turning his lifelong passion for music and vinyl into an opportunity to create new products for collectors and music lovers. Starting out in a record shop at a young age, later running his own store, and spending years as a record dealer, he knows the world of physical music collections inside out 🎶

Tarek Khnijer is building on his background in interaction design and his fascination with sensory experiences. He will explore how scent can become a natural part of everyday life, supporting moments of relaxation, focus, well-being, and connection.

Different backgrounds. Different interests. One shared approach: building something new from knowledge, experience, and passion.

We are excited to follow both entrepreneurs as they continue developing their ideas in this autumn's programme. Check out our homepage to see all the exciting ideas joining this autumn! 🚀

07/08/2026

Building ideas together! 🤝
Having someone to think with. Someone who complements your strengths. Someone to share both the excitement and the uncertainty with. For many entrepreneurs, building together is not just a bonus. It's a real strength.

This autumn, several teams are joining Home of the Home Lab's incubator programme.

When Bhuvana and Harish moved to Älmhult, much of life was new. A new place, new neighbours, and new challenges around the home. Their idea, Verktygsbanken, grew from that experience and is the beginning of a community tool library. The concept is simple: borrow what you need, return it when you're done, and let it help someone else next. ♻️

Chinonso and Oluwaseun's idea is also inspired by the experience of being new in a place. They are developing Setlyn, a circular furnishing platform for international students moving to Sweden for the first time. A way to help people feel at home from day one while making sustainable living more accessible and practical.

Different teams. Shared ambitions. Learning together and creating solutions that can make everyday life a little easier.

We're excited to welcome both teams to the autumn programme and to follow their journey as their ideas continue to grow. 🚀

Adress

Södra Torggatan 2
Älmhult
34334

Webbplats

http://homeofthehomelab.com/

Aviseringar

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