Women in Sport Management (WISM) was formed in 1992 in order to help women in the department, as well as other departments and programs locally, acquire the skills, knowledge, networks, and confidence necessary to establish themselves in what is currently an overwhelmingly male-dominated industry. WISM is available to faculty, graduate students and for men and women inside the Five-College Community. Through educational and social events, guest speakers, conferences and promotional events, the goal of WISM members is to gain practical knowledge while advancing the role of women in Sport Management. Unfortunately, at the undergraduate level, women account for only 17.5% of the Sport Management majors at UMass. Males also outnumber and out earn females in management positions in the sport industry. To reverse this trend, WISM has decided to under take proactive strategies to recruit women to the major, build their confidence, develop their potential, and provide a solid network of professional women in sport.
