Hillvalley Way

An outside view of our company's distribution center."

Multichannel Start-up Retailer Enters New Markets, Targeting Over 500M Potential Customers

Startup multichannel retailer Hillvalleyways will target niche markets in the specialty gourmet foods and health & Wellness. The company is in the process of revamping its first plan and has now adopted new strategies and ideas.

BriefingWire.com, 7/12/2013 - The start-up multichannel specialty retailer hillvalleyways, has announced its reorganizing and changes to it's current infrastructure and target markets. The company mentioned that do to market trends and other crucial data relevant to their previous operational plan and target markets, that they have decided to make major changes the company's plans and marketing.

Hillvalleyways will now focus its marketing and sales primarily in the specialty food and health & wellness markets. "we have decided to take a new approach to the markets that we will target with our products. Since our first plan was to market and sell kitchenware products, we've now made several changes. Our new focus consist of private label specialty food and health & wellness products" said by CEO, Kevin E. Caines.

The company mentioned that the new changes will allow Hillvalleyways to have a major competitive edge over its competition, which are big box retailers. "with our new approach and niche market strategy, our business currently has no direct competition in the particular niche" Said Regional director, Steven J. Allen who manages the companies operations in the Caribbean. Hillvalleyways is currently building its infrastructure and plans to be fully launched and operating by January 2014. The company is raising additional capital. Officials of the company mentioned that they need approximately $250,000 to move the company and scale the market at a more faster and efficient manner. Currently hillvalleyways plans to raise at lease $50,000 through all viable crowd-sourcing, and crowd-funding options available.

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