05/13/2012
A bit strong, but you do need to be aware of the Facebook "rules" (terms of service) and avoid getting in trouble. Remember that Facebook's core business is about users, not businesses and they'll sacrifice a small firm to keep their hundreds of millions of users 'protected' from us nasty marketing people!
One False Move and You Could Lose Your page! | Social Media Today
Originally written with Chambe
03/22/2012
An excellent article/guide on the soon to be required Facebook business page timeline version.
Facebook Timeline For Fan Pages: 21 Key Points For Marketers
Your Facebook fan page will automatically convert to the new Timeline design on March 30. This post walks you through key elements you need to know...
12/21/2011
Did you know that Google looks at your website in a variety of ways? It pretends to be a normal computer, then it pretends to be a smart-phone and then a 'feature' phone and evaluates your website based on each of those views. So a smart phone user will see different search results than a computer user will. Your website optimization needs to consider this if you are a business that phone users might look up while away from their computers!
Official Google Webmaster Central Blog: Introducing smartphone Googlebot-Mobile
With the number of smartphone users rapidly rising, we’re seeing more and more websites providing content specifically designed to be browsed on smartphones. Today we are happy to announce that Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-ag...
12/18/2011
Google's voice on SEO (and other things) reinforces the need to relevant content and good quality links. While social media and other inputs are considered, good old content and links are still most important.
Cutts: Quality websites' 'trust' key to SEO
Google's Matt Cutts recently said that trust is not a ranking signal in and of itself, but deals with the overall quality of a website and its value to searchers.
12/18/2011
You need to do this on Chrome or Firefox browser. It won't work on Internet Explorer (like many things!)
Type "Let It Snow" on Google for a Pleasant Surprise
In the spirit of the Google "barrel roll," the company has another tricky search result today: Simply search the words "let it snow" and watch what happens.
12/10/2011
Did you ever wonder why you don't see some messages on Facebook? It might be because they are hidden from you!
Facebook Users Mostly Annoyed by Hidden Messages
Facebook users have noticed their hidden “other” messages en masse and many of them are not happy.
12/09/2011
If you haven't discovered Duct Tape Marketing yet, it's a great resource for common sense marketing and realist ideas on how to use the modern tools you have available. In this interview, he hits on social media, referrals and local optimization. Good stuff!
How Small Businesses Should Adapt to Social Media
In this video I interview John Jantsch, founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine.
12/08/2011
Do you have video as part of your marketing plan? Did you realize that YouTube is the second most popular search engine? That's second only to Google and ahead of Yahoo and Bing.
Online Video Viewing Passes 50% of Total US Population - eMarketer
Mobile devices also become important video viewing channel. Having surpassed 50% pe*******on among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers
08/02/2011
So, is Google Plus just for those in the internet marketing/media business or will 'real people' get involved?
Google Plus Rapid Growth: Will It Lasts?
The tech media has been all over the rapid growth of Google’s social network Google Plus. Many have assumed that this rapid rise means that Google Plus is on it’s way to be a serious competitor Facebook and Twitter.
07/26/2011
So, could this guy be right? Chances are that you aren't on Google+, yet.
Five Reasons Google+ Is Exploding and Could Hurt Facebook | Commentary and analysis from Simon Dumen
Will Google+ ultimately blow up enough -- and matter enough -- to become a problem for Facebook? Yeah, I think so. Here's why.
02/28/2011
Social Media Is Not Killing Email - eMarketer
eMarketer helps companies understand the internet by publishing internet market research, statistics and objective analysis on internet marketing, internet advertising, online trends and online demographics.