The Herald-Advocate’s predecessor, The Farmers Friend, was first
published here in 1874. In 1879 it became The Marlboro Planter, which later became The
Marlboro Democrat. In 1885 The Pee Dee Advocate was established
and in 1908 The Marlboro Democrat was combined with it. began the Marlboro
County Herald, which continued until they purchased The Pee Dee
Advocate from W. Hazel in 1951 and combined it with the
Herald to form the Marlboro Herald-Advocate. Kinney, Jr., editor-publisher, purchased his parents’ interest. In 2014, Elisabeth Kinney McNiel and her husband Danny purchased the paper from her father, renaming the publication Herald-Advocate. In 2021, Champion Media purchased the Herald-Advocate from the McNiels. Telephone: 843-479-3815; FAX 843-479-7671. Member The National Newspaper Association and the South
Carolina Press Association.
