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What's Up Oakland

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What's Up Oakland

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What makes a place somewhere people want to live? The community, events, different neighborhoods and

10/28/2026

In case you haven’t heard, 27% of homes sold in September were bought with cash, according to NAR. That’s more than 1 in 4.

When you hear a number like that, it’s easy to wonder how that’s even possible nowadays – especially with so many people struggling with affordability.

You might picture wealthy investors with deep pockets…but not all cash buyers are who you'd think.

Some are just regular homeowners who’ve built up enough equity over the years to sell their house and buy their next one in cash.

So sure, affordability is tight. But that doesn't mean buying a home today is only possible for the wealthy or big investors.

If you own a home and you’ve lived there for a while, you may be in a better position to move than you think.

Want to know how much equity you have? Let’s find out what it could do for your next move.

10/27/2026

Staging Could Put More Money in Your Pocket

If you’re selling soon, staging can help you draw in buyers and get the most for your house. Mid-level staging can bring a 350% return on what you spend. On a $400k house, the typical $4k cost can add about $18k in value. That could mean about $14k more in your pocket at closing. Working with a smaller budget? Even just decluttering and rearranging furniture can make a big difference. Let’s walk through your house together and pinpoint the updates that’ll help it sell sooner – and for more.

10/26/2026

Here's something most buyers overlook…

When the housing market slows down, homeowners and builders don't always have the same priorities.

A homeowner may be willing to wait for a better offer. But builders with completed homes sitting unsold often have more reason to keep sales moving.

In October, over 60% of builders offered some type of incentive. And almost half (43%) cut prices.

That could mean more negotiating opportunities for you.

The trick is knowing where to look. Let's find the builders with more move-in-ready homes available right now and see what they're willing to offer to get their inventory sold.

10/23/2026

Today, a growing number of homeowners who set out to sell end up as landlords instead. About 9% of homes for rent were up for sale first. In the industry, we call it “accidental landlords.”

And if you’re watching the market and trying to decide between selling or renting, here’s what you need to know…

While renting out your house can be a great fit for some people, being a landlord is a job of its own. Suddenly, you’re fielding weekend calls about a leaky dishwasher and you’ve got a plumber on speed dial. And you’re still on the hook for the mortgage any month the house sits empty.

That doesn’t mean renting is a bad option, it just means you have to know what you’re getting into. And if you’d rather sell, let’s talk. Because with the right price and a strong marketing plan it is still doable today.

10/22/2026

Newly built homes now cost less than existing ones in about a third of major markets.

And nationally, the gap is pretty big. A newly built home typically sells for about $35,000 less than an existing one.

Prices can look very different from one area to the next, though. So, what neighborhoods do you have your eye on? Let’s tour a new home and an existing one, and see how they compare.

10/21/2026

New Homes Cost Less in 1 in 3 Major Markets

Newly built homes now cost less than existing ones in about 1 in 3 major markets. How much less, exactly? Nationally, a newly built home typically sells for about $35,000 less. So, brand-new could be more budget-friendly than you think. Want to see how newly built and existing homes compare where you’re looking? Let’s tour one of each.

10/21/2026

🏡 JUST SOLD!

274 Collins Street is officially closed! 🎉

This rare ground-floor 2-bedroom home with a private backyard found its new owner, and I'm grateful to have helped make it happen.

Thinking about buying or selling? Let's talk.

📲 Pamela Oettel

10/20/2026

Buyers, this is big.

The housing market is giving you a level of negotiating power we haven't seen since the years following the housing crash.

According to Redfin, there are now 63% more sellers than buyers nationwide, and 41 of the 50 largest metros favor buyers. That means, in most places, you have more say in what you're willing to pay, what you're willing to accept, and what you want to negotiate.

And sellers have more reason to listen.

Of course this varies market to market, but this shift is creating opportunities for buyers who are ready to jump in – even with today’s higher rates.

DM me, and let's make sure you know how to take advantage of it.

10/20/2026

Getting my vote counted early on!

10/19/2026

Want to move but don’t want to give up your current low rate? This is for you.
Data shows homeowners with a mortgage have an average of $310K in equity right now.

And that means if you've been putting off a move because you don't want to give up the mortgage rate you locked in a few years ago, your equity could help.

You could use it toward a bigger down payment and borrow less at today's rates.

Or, if you're downsizing, you might even be able to buy your next home in cash. No mortgage. No worrying about today’s rates.

Want to know how much equity you have and what it makes possible for you? DM me, and I'll help you find out.

Address

1495 Shattuck Avenue
Berkeley, CA
94709

Opening Hours

Monday	8am - 7:30pm
Tuesday	8am - 7pm
Wednesday	8:15am - 7pm
Thursday	8am - 7pm
Friday	8am - 7pm
Saturday	8am - 7pm
Sunday	8am - 7pm

Telephone

+15107038636

Website

https://search.newdreamhometoday.com/

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