05/07/2026
I am a proud first-generation Filipino-American, and both of my parents are Filipinos. My roots are deeply grounded in the values of resilience, faith, and hard work that define our culture.
One of the most defining influences in my life has been my mom. She raised me as a single parent after my dad left when I was 6 years old. Despite the challenges, she never allowed our circumstances to define our future. Instead, she introduced me to entrepreneurship at a very young age, not through words alone, but through action.
At just 12 years old, I was already helping in her sari-sari store and selling frozen goods in different areas. We didn’t come from wealth but we had grit, resourcefulness, and determination. Those early years taught me that survival is one thing, but building something better requires initiative.
A major turning point came when my Uncle W***y, who owns Rio Villa Nuevo Mineral Water Resort in Indang, Cavite—offered to sponsor my education through a scholarship when I was in high school. I didn’t see it as just financial help; I saw it as an opportunity to create something bigger.
Instead of simply spending my allowance, I used it to start a retail business. I bought wholesale goods from Chinese suppliers, where I learned how to negotiate, build business relationships, and secure better deals. At a young age, I learned how to confidently communicate and “hustle” with experienced businessmen to maximize every peso.
People often say I don’t “look” like I struggled but my journey was built on sacrifice, discipline, and perseverance. I turned scholarship money into business capital, helping my family cover monthly expenses, pay for private catholic school tuition, and gradually improve our quality of life. That experience shaped my mindset early: every cent matters, and every opportunity is a seed, if you’re willing to nurture it.
By high school, I was already working as a construction clerk, where I learned the fundamentals of operational costs and payroll. That experience reinforced another principle I carry today: in business, every detail counts.
In college, I continued building retail business while studying and proudly graduated debt-free. At the same time, I pursued my passions, I became active in campus journalism, won 1st place in Feature Writing at the national level, joined beauty pageants, side modeling, and singing competitions. I didn’t just participate; I maximized every opportunity, even competitions, as a way to grow and earn.
After college, I pushed myself even further, working 3-5 part time jobs simultaneously. I discovered that I thrive in challenges, that I am driven, adaptable, fast-learner and resilient.
By the age of 21, I had traveled across several countries and became a proud Overseas Filipino Worker (OFW) in Saint Lucia, where I served as a General Manager overseeing 7 duty-free stores. Many people in my family feared for my safety, worried about risks because I left the Philippines at a young age, all by myself. But I chose courage over fear, and I proved that growth happens when you step beyond comfort.
As a Filipino-American in the Midwest, my experience has been both humbling and empowering. I first lived in Ohio, but I eventually found my true home in South Dakota. There is something powerful about building your dreams in a place where you can grow freely, think boldly, and create meaningful impact.
Brookings, SD gave me the space and clarity to build. It was here that I officially registered my first business, which eventually evolved into Worldwide Shipping & Logistics, a smart shipping platform powered by AI, and that vision continues to expand with StarSpree-AI (Launching Soon in the Philippines), the first model of an AI B2B and B2C online marketplace integrated with marketing and an exclusive shipping platform.
At its core, my mission is simple yet powerful: To connect people, remove barriers, and create opportunities that change lives. I am building not just business but systems that can create impact.
The greatest lesson I’ve learned is this: Every failure teaches you something you didn’t know before. Every mistake sharpens your decision-making. Every obstacle builds resilience.
With faith in God, perseverance, and a clear vision— Anything is possible.
I would tell my younger self: “Trust God’s plan and trust your journey. There will be moments of doubt, struggle, and uncertainty, but every one of those moments is preparing you for something greater. Don’t rush the process. Don’t question your worth. And don’t be afraid to take bold risks. One day, everything you went through will make sense. The pain will turn into purpose. The struggles will turn into strength. And your story will become proof that anything is possible, if you have faith in God, in yourself, courage, and the willingness to keep going.”
Richelyn Toth
Co-founder, Worldwide Shipping & Logistics (WSL)
Founder, StarSpree-AI & Deal Partner, Brookings, South Dakota