10/20/2026
St. Tammany Economic Development Corporation supports the professional development of its staff by prioritizing opportunities to learn and engage through strategic partnerships with national professional organizations. Erin Prince is in attendance at 2026 PRSA ICON in Orlando. Shortly after arriving yesterday, Erin kicked off the conference at the ICON Opening General Session featuring Taylor Gillum, head coach and visionary behind Savannah Bananas’ Banana Ball. She then attended sessions exploring brand-creator relationships and the growing role of agentic AI in the future of PR, followed by an energetic opening reception filled with networking and interactive experiences.
On Monday, October 19, the conference continued with keynote speaker Sally Hogshead, who presented “The Fascination Factor: Authentically Communicate Who You Are at Your Best.” Erin also explored how earned media can drive AI discoverability and how AI agents could become valuable strategic partners in communications. As well as learning from a former White House speechwriter about how to write like a human during the age of AI, which was an insightful way to learn the best practices to use AI but maintain that human side while writing. The last session was hearing about the different AI tools that can make communicators work faster, build smarter and lead in the age of AI.
She is looking forward to sharing what she’s bringing back to St. Tammany over the coming days and will be back with daily highlights and gems from some of the country’s premier subject matter experts on communications, marketing, and crisis communications.
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