Iowa Wholesale Beer Distributors Association

10/21/2026

Older Americans Are Drinking More Alcohol

In data from 114,000 adults, Gen X and the youngest Baby Boomers (identified in the data as those aged 50-64) saw an increase of 4% in overall drinking since 2018.

A new survey finds that young adults are going sober as older adults drink more alcohol.

10/19/2026

A Timeline of Craft B**r’s Darling Styles

Tracking 30 years of craft evolution – with rises, falls and everything in between – VinePair looks at the styles that have defined this American success story.

Over the past 30 years or so, craft b**r evolved from a semi-obscure curiosity to a known commodity. Perhaps more importantly, it’s made this journey without the sector ever fully selling out to the mainstream. Sure, several key brands were acquired by b**r behemoths or made the leap into the real...

10/14/2026

“I Found More B**r, Boys!” MLB Stars’ B**r-Fueled Celebrations ⚾️🍺

From an exuberant two-b**r chug to a victorious pitcher’s rallying cry, MLB stars are showing why b**r is the official drink of October. While NBWA raises a glass to all celebrations, we are professionally obligated to root for the Brewers.

Dodgers pitcher Tarik Skubal celebrated his team’s NLDS victory in wild fashion.

10/12/2026

Munich Oktoberfest Draws Record 7.4 Million Visitors 🍻

The event saw a significant bump from 2025 (6.5 million attendees) and a 3% increase in total b**r sales. Attendees drank an estimated 6.7 million liters of b**r – over 1.8 million gallons. Prost!

10/09/2026

Costco Says Cost-No to Private Label B**r

When Costco sells out of its remaining supply of Kirkland Signature Helles-Style L***r and Vintage Ale, it will no longer offer a private-label b**r as the big-box retailer has ended a co-branded partnership with Deschutes Brewery. Production stopped in July, and many warehouses have already depleted their stock, which was expected to run out by October.

The membership-based club may still have some stock left.

10/07/2026

Gen Z Narrows the Drinking Gap

Across two years of Morning Consult tracking, Gen Z adults (21+) are the only generation whose drinking rose in every category measured, while baby boomers declined in every traditional category and Gen X and millennials held roughly flat. The single largest gain anywhere in the data belongs to Gen Z: weekly-or-more drinking at bars and restaurants jumped nearly six percentage points, from 26% in late 2024 to 32% in mid-2026.

Gen Z drinking trends, by the data: long cast as the sober generation, Gen Z adults are the only ones drinking more — though they still trail millennials.

10/05/2026

Special Ops, Silicon Valley Leader Joins NBWA’s Annual Convention

Dr. Jason Halbert deployed four times with U.S. Army Special Operations, leading interrogations of high-value targets, and later helped Snapchat scale from 100 to 4,000 employees through its IPO.

During NBWA’s Annual Convention (Oct. 11-14 in Orlando), Dr. Halbert will share how to read what people actually value, move them when it counts and lead real change when there’s no time left to build consensus.

Save the date for the 89th Annual Convention and Product Showcase in Orlando on October 11-14, 2026

10/02/2026

Ready or not, b**r I come! Prost! 🍻

09/30/2026

VIP Announces Acquisition of Encompass

Vermont Information Processing (VIP) has acquired Encompass Technologies in a deal that merges two large beverage industry technology companies serving b**r and beverage distributors.