10/16/2026
Last year, we thought we were just having a little fun with mustaches.
Instead, Duluth Fire's Mustache Madness accidentally went viral, thousands of you showed up in the comments, and we learned very quickly that the internet has strong opinions about firefighter facial hair. 😂
So after the absolutely unreal engagement — and comments like:
“That mustache looks like it has a PhD in Mustache Studies.”
“Perfect lip mitten.”
“That’s a quality caterpillar.”
“He kinda reminds me of the dad from Cloudy with a Chance of Meatballs.”
😂
…there was simply no way we were going to skip year two.
That’s right — Mustache Madness is BACK. 🥸
For those who weren’t around last year, here’s the deal: our firefighters grow their finest, thickest, best mustaches, we put them before the court of public opinion, and you decide who deserves the glory.
Last year gave us thousands of votes, brutally funny commentary, unexpected internet fame, and one very important lesson:
Never underestimate the entertainment value of a group of firefighters growing mustaches.
Stay tuned. The caterpillars are coming soon. 🏆