11/05/2026
With chair Leah Mulhearn presiding, the Communications Committee convened in person at the Administration Building and on Zoom on Wednesday, November 4. The agenda consisted of four topics: social media metrics, Web Content Accessibility Guidelines (WCAG) primer, update on the district app and a discussion around news media monitoring. Director of Communications Kevin Kaufman opened the meeting with an overview of the district’s October social media metrics, comparing them to September’s metrics. Posts, post impressions, post shares, post reactions and likes all increased by at least 90 percent month over month. He also reviewed the district’s top posts from the month. Mr. Kaufman then introduced the WCAG guidelines, noting the deadline extension to 2028 for compliance. Mr. Kaufman reviewed what the district has already done to address accessibility, including running the accessibility-checking software AudioEye in the background of the website, utilizing the software DocAccess to remediate pdfs, and adding alt text tags to all posts. To explain WCAG guidelines, Mr. Kaufman introduces the concept of “P.O.U.R.” Content must be Perceivable, Operable, Understandable and Robust. The next item on the agenda was the district app, for which technical support will cease next September. As an alternative, Communications and Technology are looking at replacing the app with another solution. Mr. Kaufman ran through a demo for an app from FinalSite app, which provides the district’s website platform and would allow for seamless integration. Finally, the committee held a discussion about news media monitoring and whether the board would find any value in such a service. Communications currently relies on Google News Alerts to uncover print/web coverage, but doesn’t have a reliable way to retrieve and market television clips. The next Communications Committee meeting is Tuesday, February 23, 2027.
Slide deck - https://ow.ly/akZU5104e59
With chair Leah Mulhearn presiding, the Communications Committee co...
