09/23/2026
In June 1947, a 26-year-old le***an secretary at RKO Pictures in Los Angeles sat down at her office typewriter during her downtime and started America's first le***an publication. Her boss had told her to look busy even when she had no work to do. She took him at his word.
Her name was Edythe Eyde. Most people know her as Lisa Ben, a pen name she chose because it's an anagram of "le***an." Her first choice had been Ima Spinster, but an editor talked her out of it. Their loss.
Eyde had grown up on a fruit ranch in Los Altos, California, the only child of parents who sent her to business school to learn secretarial skills and prepare for marriage. She moved to Los Angeles in 1945, fell in with a group of le***ans at her apartment building, and started going out to the city's underground le***an bars. She looked around at the magazine rack and noticed something. There were publications for everyone. There was nothing for her.
So she built one herself, on company time, on a company typewriter, using carbon paper to produce twelve copies per issue. She called it Vice Versa, subtitled "America's Gayest Magazine." It ran fourteen pages, hand-typed, no photos, no ads, no masthead, blue cover, stapled together. It included fiction, poetry, book and film reviews, and reader commentary. She wrote most of it herself. She never charged a cent for it. "I felt that it was a labor from the heart," she said years later, "and I shouldn't get any money for it."
Distribution was its own problem. She learned early on that mailing the copies was illegal since federal law banned sending homos*xual material through the post. So she delivered them by hand, passed them to friends, who passed them to other friends, who passed them to strangers at le***an bars. The magazine probably never reached more than 100 readers at its peak, but in 1947 those 100 readers were women who had never seen themselves in print before.
Vice Versa ran nine issues, from June 1947 to February 1948. It ended when RKO was sold and Eyde had to find a new job that didn't come with free time and a company typewriter. She went on to write for The Ladder, the publication of the Daughters of Bilitis, under the Lisa Ben name. She wrote gay-themed parody songs and performed them at le***an clubs and events across Los Angeles throughout the 1950s. In 1960, the Daughters of Bilitis released a 45 rpm record of her singing "Frankie and Johnnie" and "Cruising Down the Boulevard." She fought the city of Burbank in the 1970s over how many cats she could keep in her bungalow. She won.
In 2010, she was inducted into the National Le***an and Gay Journalists Hall of Fame. In 2015, at 94, she was the first recipient of the NLGJA's Lisa Ben Award for Achievement in Features Coverage.
She died later that same year. No obituaries were published. She invented q***r media and was ultimately neglected by it.