An immersive alternate reality gaming event that is played online and in real life in the Miracle Mile area of Los Angeles.
NOTE: Check in on Foursquare at each location of your #MMParadox journey! https://foursquare.com/aprilarrg/list/the-miracle-mile-paradox-arg
01/02/2013
We got a mention on the ARGNet's Year in Review!
2012 Year in Review: We're Still Here Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end...
01/02/2013
ENGAGE! Episode 2 - Transmedia and the Miracle Mile Paradox ARG (feat. April Arrglington) ENGAGE! is a new web-series developed by Jeremy Yanofsky where learning through play is the name of the game. Designed kids and teachers alike, ENGAGE! goes ...
10/24/2012
Table set up for Transmedia LA, the Time Switch made and appearance!
We made it to the Featured section on Slideshare:
We also made it to the top Case Studies for Conducttr, check it out:
10/23/2012
For all of those curious on the behind the scenes data, the case study is out!
The Miracle Mile Paradox ARG Case study A Project by Transmedia LA Presented by April Arrglington
Getting ready for the Case Study presentation over at Storyworld! If you come on by our table you can enter our raffle to win fabulous prizes including T-Shirts, Posters, and even your own Mechanical TV!
Getting Ready for the Case Study presentation over at Storyworld! alternate reality game
Gorilla ARG 101 (Part Deux!)
Gorilla ARGing for MMParadox (Part 2) Question: when is appropriate to paint game clues in the sidewalk? Answer: late at night when no one is watching, distract the valets at the nearby theater b...
Gorilla ARG 101.
Gorilla ARGing for MMPardox (Part 1) Susan Bell, Amanda Price and I (behind the camera) discuss planting clues along the Mile for the live experience.
09/11/2012
Quick Time Switch close up, enjoy!
Time Switch Close Up In case you were curious.
09/11/2012
Great post mortum post on LauraLee character arc by our own Nedra Weinreich (http://blog.social-marketing.com/2012/09/lauralees-depression-immersive.html)
Lauralee's Depression: An Immersive Storytelling Case Study Excerpts from the Miracle Mile Paradox alternate reality game for a case study about immersive storytelling for health promotion. Lauralee Simcoe is one of the characters written by Nedra Weinreich () for the story (among several other writers), told online via social media.
09/06/2012
Thanks 2 everyone who played ! Post-mortem updates will be posted in the following weeks. If you have questions about , like how to age documents, let us know! We will answer all your questions. Just stay tuned!