Better Business Bureau of Idaho

BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.

BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.

BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.

BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.

The BBB Standards for Trust are eight principles that summarize important elements of creating and maintaining trust in business. Our BBB Accreditation Standards are built on these standards.

Build Trust
Establish and maintain a positive track record in the marketplace.

Advertise Honestly
Adhere to established standards of advertising and selling.

Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

Honor Promises
Abide by all written agreements and verbal representations.

Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.