11/03/2026
Veselka, Second Avenue and 9th Street, 1980.
It started in 1954 as a tiny candy shop and newsstand, opened by Ukrainian refugees Wlodymyr and Olha Darmochwal. They named it Veselka, the Ukrainian word for rainbow. By the mid-‘60s it had grown into a full luncheonette, and from 1990 the lights stayed on 24 hours a day.
Ask anyone who lived in the East Village back then and they’ll tell you about the borscht, the blintzes and who they ran into at 2am.
More than 70 years in, it’s still on the same corner.