KettleBell Concepts

In case you missed it! Many of you will recognize this guy!

https://www.facebook.com/share/p/196BgSEu7j/

Comprehensive Approach to Workout Design [Forms Included] - KIPS A practical, easy-to-apply program designed blueprint specifically for personal trainers, strength coaches, and fitness professional

Fitness folks! If you have high quality commercial or consumer treadmills, once again Integrity Square is happy to be helping their friends at the FDNY Foundation and the New York City Fire Department (FDNY) to get some equipment.

They are looking for 67 high quality treadmills for distribution across fire houses in the 5 boroughs and we're proud to help support.

If you have any at home (or at your facility) that you'd like to donate, click the link below to learn now to get them picked up.

https://mailchi.mp/dfd655c0c718/treadmilldrive2024

Also? If you're missing the Integrity Square newsletter, subscribe here: https://bit.ly/3rUbAiZ

A little bit of history from the Founder of KettleBell Concepts.

Keeping Your North | David Ganulin - 008 Gym Owner's Growth Zone · Episode

https://www.facebook.com/520557718/posts/10159961586267719/

Take a few minutes to read this.

Some highlights below, and you can click here to download the entire piece: https://lnkd.in/gAPwx9hy

•Pete Moore, the founder, managing partner, and chief dream architect at Integrity Square located in Manhattan Beach, California, and New York City, believes that hybridization is the new normal. “If you are providing fitness programming in your five-mile radius, you must own it—in club, outside, and online,” he insists.

•“Hybrid fitness is here to stay, but most gym operators do not have the resources to produce content that would represent their brands in a positive way,” observes Al Noshirvani, the CEO of Fitness Club Management and managing partner at Integrity Square. “So operators should be looking to companies who produce high-quality content, deliver top-notch experience, and enable monetization.”

•Moore believes that there has never been a greater opportunity than right now for the HALO (Health, Active Lifestyle, and Outdoors) sector to reach the 80%. “The general public knows they need to exercise in some way, shape, or form,” he says. “But the only way that will happen is if we change our messaging in a way that’s far more approachable than it ever has been, with a focus on results and fun!”

•Given the current difficulties in recruiting, Moore encourages employers to consider different profiles, such as college athletes. “With their winning mindset and energy, these are ideal rock-star employees for your brand. They wake up every day poised to win, and that type of mentality is contagious.”

Interesting read.

The Sit-Up Is Over It used to dominate American fitness practice. Now it’s all but over.

An absolute must read!

https://www.theatlantic.com/health/archive/2022/04/hampton-liu-working-out-pe-exercise/629696/