Scout Lab

A packed house for our panel “Smells Like Pop Culture” at New York, all about the future of fragrance and how companies can embrace scent as a part of their brand’s identity (especially those not typically associated with scent).

Moderated by our CEO, and featuring our clients and , the panel discussed the power of scent memory and the impact of niche fragrances. Everyone in the audience was able to smell MOPOP’s Electric Harmony, made with Osmo’s olfactory intelligence, and hear firsthand about the impact it had in extending the museum’s brand and offering yet another touchpoint for the MOPOP community.

We partnered with Theo Ai to reimagine the brand of one of the most groundbreaking companies in legal tech. From brand strategy and visual identity to a new website and launch assets, every element was designed to reflect Theo Ai’s precision in a space where depth of expertise is everything.

In the complex world of litigation, every detail matters. Theo Ai’s platform harnesses the power of advanced predictive analytics to help legal teams anticipate case outcomes, surface critical insights, and move with confidence at scale. We’re proud to be part of the Theo Ai dream team as they redefine what’s possible in the legal industry.

In a world of misinformation and cluttered advice, our client provides 24/7 expert parenting advice in moments when new parents need it most. 

It’s been a dream to work with them on spreading the word of both their seed funding round and launch out of Beta. From California Live to Glamour, Riley is reminding parents that sometimes all they need is a little expert support in their parenthood journey (and that 3 am panic spirals are even more common than you think).

We are thrilled to share that our work with has been shortlisted for the 2025 Annual 2025 Awards in the Web Design category! 🌐✨

We partnered with Conservation X Labs to bring their bold mission to life: ending the sixth mass extinction through innovation, entrepreneurship, and collaboration. Our work included a full rebrand and website redesign, modernizing their visual identity, reimagining their messaging, and building a digital experience that inspires action. The result is a brand ecosystem as urgent and visionary as their work, one that invites funders, partners, and problem-solvers to join the global fight to protect our planet’s biodiversity.

We’re proud to be recognized for a project rooted in conservation, and now we’re up for the public vote. If our work resonates with you, cast your vote before July 17.

Link in bio

8 years of bold ideas, brave clients, and building a better world. ✨ We recently rang in Scout Lab’s 8th birthday at Nightmoves with fortune tellers, cocktails and plenty of dancing. Fortune favors the bold, after all. Thank you to the clients, collaborators, and friends who’ve helped us get here. Here’s to the magic we’ll make next. 🥂

Our client has taught computers how to smell, and we’re making sure everyone knows about it.

Most recently we announced the launch of the first AI-powered fragrance house, , and spread the word about how AI is changing the industry. Our communications team wove the story of the beauty and technology industry together in service of landing press in some of the most iconic publications. And we’re just getting started. 

Check back soon for more on Generation’s brand campaign.

We partnered with to bring their bold mission to life: ending the sixth mass extinction through innovation, entrepreneurship, and collaboration. Our work included a full rebrand and website redesign, modernizing their visual identity, reimagining their messaging, and building a digital experience that inspires action. The result is a brand ecosystem as urgent and visionary as their work—one that invites funders, partners, and problem-solvers to join the global fight to protect our planet’s biodiversity.



We’re over the moon that our work with is a finalist for Earned Media! 

Throughout our partnership, a key challenge has been overcoming the lack of awareness and misinformation about hormone health, perimenopause and fertility. Our work with the Oova team ushered in a new era of mainstream conversations on the topic. Oova achieved significant visibility, with 59 unique media placements and 1.12 billion UVM. 

We’re now up for the Audience Honor—cast your vote via the link in our bio by April 30!