10/23/2026
Not EVERY teen is using commercial to***co; but EVERY teen is impacted by commercial to***co in some way.
Steele County saw a spike in commercial to***co use among youth after the introduction of e ci******es in 2016–17. In 2019, 21% of youth in Steele County used a commercial to***co product in the past 30 days, which was 3% higher than the statewide rate. Use decreased to about 14% in 2022 but remained 5% higher than the Minnesota rate. Rates declined another 2% in 2025; however, not all four public school districts participated in the 2025 Minnesota Student Survey, so we cannot determine whether the decrease reflects true change or reduced participation.
This means that 1 in 8 Steele County youth are using commercial to***co products. It also means the other 7 in 8 may still be exposed every day. Explore the images to see how commercial to***co impacts youth directly and indirectly.
Big to***co companies continue to find new ways to target youth, especially through flavors. In Steele County, 87.5% of youth who use commercial to***co report using flavored products. As products evolve, companies are introducing “smart” features such as games and Bluetooth to appeal to teens.
My Life, My Quit™ helps Minnesota teens ages 13–17 quit va**ng, smoking, or using other commercial to***co and ni****ne products. The program is free and confidential, offering text, phone, and online coaching, along with tips and tools.
Teens can text “Start My Quit” to 36072, visit mylifemyquit.com, or download the app.
Steele County’s YOLO group continues to support teens in quitting commercial to***co and educating them on why not to start in the first place.
It all starts with a conversation. Start the conversation with the youth in your life. Youth who feel supported by a trusted adult are less likely to use.