10/21/2026
We can’t keep chasing the next to***co threat. It’s time to change the game.
A new national study found that girls ages 15–17 are va**ng at higher rates than boys, with regular va**ng among girls increasing from 4.9% in 2021 to 7.8% in 2024.
This is a reminder that the commercial to***co industry continues to create new challenges for our communities. As one product becomes less popular, another can take its place keeping generations of young people at risk of ni****ne addiction and death.
The To***co Endgame is about more than responding to the latest va**ng trend or to***co product. It’s about addressing the root of the problem by working toward a future free from commercial to***co addiction and harms.
We cannot keep playing catch-up while our youth are exposed to the next generation of addictive products. We must move beyond reacting to new threats and work toward lasting change that protects our communities for generations to come.
Read the study here: https://jamanetwork.com/journals/jama/fullarticle/10.1001/jamapediatrics.2026.4918
***coEndgame ***coPrevention