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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

City of Santa Cruz Economic Development Department

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City of Santa Cruz Economic Development Department

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The City of Santa Cruz Economic Development Department is your go-to resource for all things business in Santa Cruz. Seriously, we’re here to help.

The Economic Development Office is your go-to resource for all things business in Santa Cruz. Connect with us and we’ll connect you to the resources you need to get started or grow. We can help you access the resources your business needs. From guiding new businesses in setting up shop, to navigating the permitting process, from helping large-scale infrastructure projects move forward to helping grease the wheels of the business community, we’re passionate about supporting a flourishing and expansive local economy.

10/26/2026

Last month, Hand It Down : Kid to Kid Resale celebrated its 1 year anniversary! 🥳🥳

What started as a dream lead to a fulfilling kid’s resale business to Downtown Santa Cruz. If thDowntown Santa Cruzr life be sure to check it out!

📍119 Walnut Ave.
⏰ 10am - 5pm Sun - Thurs, 10am - 6pm Fri/Sat

10/20/2026

Let the Halloween festivities begin on the Santa Cruz Wharf ! 👻.
It’s officially time for 13 Days of Halloween on the Wharf! From October 19–31, we’re bringing spooky fun, festive activities, and Halloween magic to the Wharf for the whole family! 🌊🧡💀
🎃 The Great Pumpkin Scavenger Hunt
📸 Spooktacular photo opportunities
🧟 Thrill the World Zombie Flash Mobs
🎬 Hocus Pocus Movie Night under the stars
🍬 Trick-or-Treating on the Wharf
🛍️ Restaurant specials & shopping deals
Whether you’re hunting for pumpkins, showing off your best costume, or enjoying a little Hocus Pocus, there’s something for every ghost and ghoul! 🦇✨
📍 Santa Cruz Wharf
📅 October 19–31
🔗 Visit SantaCruzCA.gov for more details!

10/15/2026

Between the beaches 🌊 and the redwoods 🌲, Santa Cruz’s unique geography is a playground for anyone who loves being active outdoors.

Whether it’s kayaking or sailing ⛵️around the Monterey Bay, playing volleyball 🏐 at Main Beach, ripping around 🛹 Mike Fox skatepark, shredding 🚵‍♂️ a trail at Pogonip, catching a wave 🌊, or just enjoying the beach with your loved ones, there’s a little slice of heaven for everyone!

What is your favorite way to reset in Santa Cruz?

10/08/2026

The Slugs are back in session 📚 and beginning this school year, up to 350 upper-divisions students had the opportunity to move into the brand new Parkside at Delaware project 🏠 on the City’s west side. The development includes furnished one-, two-, and three-bedroom apartments with singles, doubles, and triple bedroom occupancy available. The project, which includes parking, amenity, and commercial spaces, are part of UC Santa Cruz’s effort to increase housing for its students both on and off campus.

In addition, the development offers housing for up to 60 UCSC staff members in a separate building.

09/19/2026

Since 1976, Santa Cruz Guitar Company has been creating some of the world’s finest acoustic guitars. 2026 marks the 50th anniversary of the Santa Cruz founded company and its founder, Richard Hoover, is still as passionate about the craft as he was when it all started.

Visit the link in our bio to learn more about this special Santa Cruz gem. 🎶

09/11/2026

There’s a new shop in Downtown Santa Cruz 👀

You may know UMe | Tea & Snacks for its location by the beach and we’re excited to welcome its second location to 111 Locust Street! 🎉🎉

Stop by to fulfill all your Boba and popcorn chicken desires…you’ll be happy you did!

09/02/2026

If you’ve been Downtown lately, you probably have noticed quite a few new signs on buildings bringing fresh energy to Pacific Ave. and the adjoining side streets. 💃

As of August 2026, 12 new businesses have opened Downtown, with another 12 in the process of opening soon. Total business openings are on track to meet, and likely surpass, last year’s annual total of 14 new businesses in Downtown. Foot traffic for unique visitors to the Downtown market (they do not live or work in the Downtown) and visits (repeat visitors to the Downtown) are both trending up, +2.2% and +1.8%, respectfully (source: PlacerAI).

On Walnut Avenue alone, there are three new stores: Hand It Down : Kid to Kid Resale, a children’s clothing retail shop (opened in May 2026), Lizi Barba a neighborhood Lizi Barba specialty food shop (opening soon), and Relic & Roots, a new home Relic & Rootsing and specialty shop, which just celebrated its ribbon cutting on August 21st. Abbott Square recently welcomed two new food options with Luna's Boriken Bites (locaLuna's Boriken Bitesuilding) featuring Puerto Rican comfort food and India Gourmet with authentIndia Gourmetvors with fresh ingredients. We’re also excited to announce that hone piercing is beginninghone piercingmprovements in the brand new River Row | Santa Cruz EleRiver Row | Santa Cruz Elevated Livingep closer to opening soon.

Business is booming in Downtown Santa Cruz…come oDowntown Santa Cruzyourself! 🎉

Check out the full fact sheet, link in bio 🔗

Address

337 Locust Street
Santa Cruz, CA
95060

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+18314205150

Website

http://choosesantacruz.com/, https://linktr.ee/SCEDD

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