04/07/2026
We had the pleasure of attending Syracuse Builders Exchange's GC & Diverse Trade Partner Networking Event and connecting with fellow Builders Exchange members through engaging breakout sessions and meaningful conversations. Events like this reinforce the value of collaboration and strong partnerships across our industry. At Alta Equipment Company, we believe progress happens when we work together to support smarter jobsites, stronger relationships, and better outcomes for everyone involved. We look forward to the next event!
04/06/2026
🌧️ Even with the rainy weather, our DIGatron event in Latham was a great success. It was great welcoming the community and seeing DIGatron driver Anthony Ochs on site, sharing his experience and engaging with Monster Jam fans of all ages. Fitzy's Fork In The Road food truck delivered great food and even better service, helping make the day enjoyable for everyone.
Our JCB machines were on display for attendees to check out, and DIGatron was front and center for plenty of photo opportunities. Once the event wrapped up, DIGatron was ready to rumble on April 4, and we were proud to be part of the Pit Party experience!
04/04/2026
We’re here at Monster Jam Albany! Stop and see our sales reps Gary and Chris, they’re good at giving stuff away!
04/01/2026
Tomorrow is the day. Join Alta Equipment Company at our Latham location from 2 to 6 PM as JCB DIGatron and Monster Jam driver Tony Ochs stop by ahead of Monster Jam on Saturday, April 4. 🚚
Get an up close look at the monster truck, grab a bite from the Fitzy's Fork In The Road food truck, and enter for a chance to win raffle prizes. It’s a fun afternoon for customers, families, and anyone who loves big horsepower.
📍 Alta Equipment Company, 17 Northway Lane, Latham, NY
�⏰ 2 to 6 PM
03/31/2026
Only two more days until DIGatron takes over our Latham branch! We hope to see you there!
DIGatron is almost here! The JCB lineup is ready to go as we gear up for April 2.
Join us, see the machines up close, and enter our raffle for six Monster Jam tickets for the April 4, 6:00 PM show!
RSVP here: https://www.eventbrite.com/e/digatron-alta-equipment-company-open-house-tickets-1984913455578?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
03/27/2026
DIGatron is almost here! The JCB lineup is ready to go as we gear up for April 2.
Join us, see the machines up close, and enter our raffle for six Monster Jam tickets for the April 4, 6:00 PM show!
RSVP here: https://www.eventbrite.com/e/digatron-alta-equipment-company-open-house-tickets-1984913455578?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
03/18/2026
We are proud to recognize the incredible women across Alta who strengthen our teams, support our customers, and help drive the Alta Difference every day. Their leadership, skill and dedication play a vital role in keeping our customers productive and building lasting partnerships on every job.
Thank you to the women of Alta for everything you do. Your impact is felt across every branch and every customer relationship. 💛
03/27/2026
03/18/2026