Brand Ghana Campaign

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Dr. Aidoo hails Ghana’s tourism industry | General News 2014-04-06 Dr. Tony Aidoo, Ghana’s Ambassador-designate to the Netherlands, on Saturday, said Ghana’s tourism industry has a huge potential and is the most promising sector of the economy. He said there is a great deal of potential in the tourism sector in Ghana, such as ecotourism and cultural tourism, which…

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From the Arena Amazonia in Manaus in the far northwest of the country to the Estadio Beira-Rio in Porto Alegre in the south, all 12 will have a share in hosting the 64 matches that will make up the 20th edition of football's greatest tournament.

Carnival in Brazil is the brightest event, it is even more popular than New Year or Christmas celebrations. Brazilian Carnival is a huge street party with parades, music, dancing, singing and masquerade. It is a period of unlimited fun.

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Brazil 2014: Players to be paid $75,000 appearance fee | Sports News 2014-03-17 Ghana will be paying $75,000 to each player as appearance fee at the 2014 World Cup, Sports Minister Elvis Afriyie Ankrah has confirmed. The amount remains unchanged from what was paid to the Black Stars players at the last World Cup in South Africa where each member of the playing body was handed $...

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Ghana News - BRAZIL 2014:World Cup winner to receive $35 million in prize money FIFA will give the 2014 World Cup winner $35 million in prize money, and all 32 competing nations will get at least $8 million.

Signing The Ghana Flag at Committee of Ghanaian Organizations (COGA) Independence Anniversary Celebration at Washington, DC.

Brazil 2014: Mayor applauds Ghana delegation in Natal

The Mayor's office in Natal, Brazil has described Ghana as the new force of African football following the West Africans impressive outings in their first two World Cup appearances.

Receiving a six member Ghanaian delegation sent by the Minister of Youth and Sports, the Mayor Carlos Eduardo Nunes Alves said he has been following the Black Stars and their colourful supporters in Germany and South Africa.

''Consider yourselves at home here in Brazil because just like us, Ghana also like to play good football and win.

We in Natal will give you a World Cup appearance that you will cherish for a very long time''

The team was mandated by the Minister to look at the best options available for Ghana on the ground, compare prices with services, internal travelling connections, security updates, and also to explore affordable accommodation for supporters among others.

The delegation held several meetings and toured various sites in Natal, Rio and Sao Paolo to get first hand information that would go a long way to assisting the ex*****on of one of the best world cup appearances and branding of Ghana.

The Sports Minister Hon Elvis Afriyie Ankrah who was not part of the delegation will be presented with a comprehensive report and recommendations on Thursday after which he will consult key stakeholders to conclude Ghana's 2014 World Cup mission including plans for a mega village which will brand all aspects of Ghana.

Hon Afriyie Ankrah has been tasked by President Mahama to ensure that past mistakes at World Cup and Afcon tournaments that led to scores of supporters and journalists been stranded at airports for example is not repeated.

Additionally, the ''due diligence'' has become necessary owing to vastly conflicting information and price quotations presented by some Ghanaian travel and tours service providers.

The Natal Mayor's office indicated that a new chapter in Ghana/Brazil ties would be opened especially considering that Brazil 2014 promises to be significantly different from South Africa 2010. The selected city Natal, does not have an official Ghanaian community at present but that was one of the key issues proposed by the Ghanaian team at the historic meeting.

The Mayor who was highly impressed by the presentation of Ghana said; ''The World Cup is not only about football but many possibilities including exchange programmes in education, commerce, science and culture. Besides, it is now becoming popular to find Brazilians learning to speak English so that they accommodate their brothers and sisters from Africa''

When Natal's mayor, was elected last October, the decision to spend $180 million on the spectacular new stadium had been taken and construction was well underway. If given the choice, he says he would also invest in schools, hospitals and transport for his city's 800,000 inhabitants.

In welcoming the Ghanaian team, the Minister in charge of Tourism in Natal also assured a great fanfare and carnival for all visitors. The meeting which was also attended by Natal's Sports and Recreation Minister and Internal Affairs Secretary discussed the possibility of a twin city cooperation between the West African state and the World Cup hosts.

The delegation, led by renowned Educationist Mr. Horace Ankrah who is Chairman for Brazil 2014 Events/Logistics/Grounds/Welfare Committee was made up of a Security and Intelligence expert from National Security Mr Charles Domi, and Mr Larry Acheampong who is a Social Integration Consultant and statistician.

Other members were Mr. Yaw Ampofo-Ankrah who is a Media and Communications Consultant, Mr Agbesi Nutsu Social Affairs Expert on the Protocol, Welfare and Logistics team as well as highly sought after Events expert Mr Fred Darko, the Project Coordinator for the Brazil 2014 Project.

The team were also joined by officials from GNPC (Headline Sponsor of the Black Stars) and Zenith Bank (Sponsors of Ghana Brazil 2014 project) who were in Natal to conduct feasibility, partnership and business possibilities with community and Natal City I interests.

In another development, Youth and Sports Minister Elvis Afriyie-Ankrah has assured Ghanaians that the budget for Ghana’s 2014 World Cup campaign will be made public when the green light is approved by the Presidency.

It is no secret that the previous Black Stars budgets have been a subject of sometimes heated public debate. The sector Minister has insisted that his Ministry and the GFA will continue to be transparent with all World Cup related issues of national concern.

Football analysts expect the budget to be in the region of US$21-23 million in view of the fact that in 2010, Ghana had a budget of US$19 million approved for the World Cup in South Africa.

The Black Stars will be the guests of Montenegro on March 5th before moving to play Holland in an international friendly on 31 May.

Another game has been lined up by the GFA in Washington against Costa Rica after which the team will fly out to Natal in Brazil.

Ghana National Flag Tour kicks off with Ozwald Boateng Signature

UK based Ghanaian designer, Ozwald Boateng became the first Ghanaian to endorse and sign the symbolic Ghana Flag which would criss-cross the length and breadth of Ghana collecting signatures and messages from Ghanaians before the World Cup in June.
The Ghana National Flag Tour (GNFT) is a simple yet innovative idea of a giant Ghana flag across the country via the ten regions aimed at creating a whirlwind of support psychologically, emotionally and spiritually for the team.
The flag of Ghana will also be accompanied by GOODWILL book to be signed by non-Ghanaians who have adopted the Black Stars as their team and to encourage creative diversity. Selected institutions like school of the blind would be endorsing the flag with signature / thumbprints.
Mr. Boateng who paid a courtesy call on the Minister of Youth and Sports, Hon. Elvis Afriyie Ankrah on Monday endorsed the Flag and sent out a goodwill message to the Black Stars ahead of the world cup in Brazil.
‘’I’m a big fan of the Black Stars and I have without question absolute confidence in their abilities and what they can achieve at the World Cup’’.
‘’This is the World Cup; Ghanaians must feel optimistic and confident in supporting the Black Stars. We all have a role to play in our country’s success story, I’ll do my part so we all must do ours’’.
He went on to praise the idea of the Ghana National Flag tour describing it as a brilliant idea.
‘’ Ghanaians everywhere must feel a part of World Cup and idea of the flag touring the 10 regions of Ghana and the diaspora collecting signatures is a brilliant idea’’.
‘’It’s very important for everybody to feel they were part of the success story so I believe this Flag Tour will achieve that. So I think this idea should be given the necessary push and support’’.
Boateng, whose parents emigrated from Ghana in the 1950s, says he was inspired by the immaculate suits his father wore, and received his first suit from his mother aged eight: a double-breasted in purple mohair.
At fourteen, he found a summer job sewing linings into suits. In 2012, the Savile Row Designer Ozwald Boateng received an OBE from the Queen for "An Outstanding Contribution to the Clothing Industry".
The dates and venues for the Ghana National Flag Tour will be announced soon and is likely to coincide with the friendly FIFA international match between Montenegro and Ghana on 5th March 2014.
The GNFT will partner all supporters groups in Ghana to ensure the tour will be a resounding success.