Truth Initiative, Washington D.C., DC Video May 6, 2022, 1:54pm
Videos by Truth Initiative in Washington D.C.. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
Keith Wailoo on Menthol
Keith Wailoo speaks on how deep the history of menthol in Black communities is: "The [to***co] Industry has long understood that menthols have a deceptive appeal, adding a kind of false veneer of health to a discernibly deadly product."
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*67%* of ni****ne users ages 18–24 plan to quit for the New Year, according to recent Truth Initiative survey data.
If you or someone you know considering quitting ni****ne va**ng or smoking this holiday season (or any day), Chief Healt...
EX Program Go
Now introducing… EX Program Go! As part of the EX Program Enterprise suite, EX Program Go helps organizations support em...
Stories like this matter, on #WNTD and every day. Share YOUR story of ni****ne addiction and the presence of ni****ne pr...
World No To***co Day
Over 100 hashtags associated with to***co companies have been viewed more than 25 billion times around the world between...
New Report: Alarming surge in to***co imagery across screens, including Oscar Best Picture nominees, puts youth and youn...
Meet Millie
“It helps when you have someone on your side. I feel confident and I feel fresh,” Millie, a recent menthol quitter share...
“You would think, In the era of a Cancer Moonshot, that something like this WOULD be on the priority list, so it's kind ...
Gamechanger: Shifting from to***co control to ending the industry's influence for good
The concept of “Endgame” is a strategy to move to a time when commercial to***co and ni****ne – with the exception of FD...
Pride Festival 2023
Targeted marketing of to***co products to the LGBT community began as early as the 1990’s. #Pride is about celebration, ...
Have you been seeing more Zyn and other oral ni****ne pouches? Overall sales of ni****ne pouch products increased from $...
HHS + truth Moment of Action
Last week, U.S. Department of Health and Human Services's Admiral Levine sat down with a few truth activists who shared ...
Formula One + Netflix
In the United States, ci******es and smokeless to***co products are not allowed to be advertised on TV and brand name sp...
Welcoming FDA Action Response to Reagan Udall Report
Full statement: https://truthinitiative.org/press/press-release/truth-initiative-welcomes-fda-actions-response-reagan-ud...
Va**ng Content on Instagram
Although Instagram prohibits the advertisement and promotion of va**ng products, new research shows that #influencers fr...
To***co-Free Products
We’re sure you have seen “to***co-free” products, but what does that *really* mean?
Menthol makes it easier to start smoking and harder to quit
New CDC data shows support for policies to prohibit the sale of menthol ci******es and all to***co products among adults...
This is Quitting: 500,000 user milestone
truth's first-of-its-kind, free quit va**ng program This is Quitting is now helping 500,000+ young people quit ni****ne ...
FDA enforcement likely resulting in minimal impact on e-cigarette accessibility
Full Letter 👉👉 https://truthinitiative.org/research-resources/emerging-to***co-products/fda-enforcement-likely-resulting...
2022 NYTS Survey Shows Youth E-Cigarette Epidemic Remains A Serious Public Health Threat
The youth e-cigarette epidemic remains a serious national public health threat driven by the actions of the to***co indu...
FDA Missed Court Order Anniversary
Today marks one year since the U.S. Food and Drug Administration was required by court-order to remove all e-ci******es ...
Keith Wailoo on Menthol
Keith Wailoo speaks on how deep the history of menthol in Black communities is: "The [to***co] Industry has long underst...
Giana Darville - Teen Vogue Summit
At this year’s #TeenVogueSummit, Truth Initiative Youth Board Liaison Giana Darville aimed to “give people the informati...
Va**ng: Know the Truth – Empowering Students with the Facts on E-ci******es & Tools to Quit
Join us tomorrow at 12:30pm ET to learn the role educators play in reversing the youth va**ng epidemic & resources to gi...
Va**ng: Know the Truth – Empowering Students with the Facts on E-ci******es & Tools to Quit
Join us with Kaiser Permanente Thrive EVERFI K-12 & NPR’s Anya Kamenetz this Thursday at 12:30pm EST for a discussion on...
Thrive: A Youth Mental-Health Summit
Many young people who v**e are unaware that va**ng ni****ne can worsen some mental health symptoms. Join us on October 1...
Thrive: A Youth Mental-Health Summit
Tune in on October 13 at 12:30pm ET for a rebroadcast of our The Atlantic Festival panel as part of our Impact Series wi...
Thrive: A Youth Mental-Health Summit
Tune in on October 13 at 12:30pm ET for a rebroadcast of our The Atlantic Festival panel as part of our Impact Series wi...
Unva**ng Americas Youth
A recent clinical trial published in JAMA shows #ThisIsQuitting from truth increased e-cigarette quit rates among young ...
Not Buying It: The To***co Industry's Rebrand
Join us tomorrow at 12:30pm ET as we unpack strategies for how individuals and businesses can negate the to***co industr...
Not Buying It: The To***co Industry's Rebrand
The to***co industry strategically and aggressively targeted the Black community for decades, especially with menthol ci...