What are the opening hours?

Monday 8am - 6pm Tuesday 8am - 6pm Wednesday 8am - 6pm Thursday 8am - 6pm Friday 8am - 6pm Saturday 8am - 6pm Sunday 8am - 6pm

Small Town Play Café

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United States
Westfield, NJ
Small Town Play Café

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Visit us in Westfield, NJ + Now Franchising! Café + Play + So Much More
Play Reservations HIGHLY Encouraged! Opening soon in Riverdale, NJ + Newtown, PA

Discover a unique blend of fun at our indoor playground and café in Westfield, NJ. Designed for both children and adults to enjoy, we offer a dynamic space where families to play and enjoy our coffee. Our café features a variety of coffee and specialty drinks, pastries, breakfast items, light meals, and meals and treats for kids. Our play area, designed for children ages 6 and under, includes Small Town playhouses, a climbing wall, slides, a STEM area, and an extensive train table. The enclosed 'tot spot' ensures safety for our youngest visitors. We also host Open Play sessions, Birthday Parties, Classes, and Special Events. Visit our website to check open play hours and reserve your session today.

11/02/2026

A little Christmas magic is coming to Small Town beginning next week! 🎅 ✨
Join us for our Santa Experience: an evening of play, storytime, and sweet moments with Santa. ❤️

Your admission includes:
🎄 Open Play + Storytime with Santa
📸 A mini photo session with 3 digital “Sit with Santa” images delivered after the event

📍 Small Town Play Café
See website for dates, additional details, and to reserve your spot!

Make a little room for holiday magic! ✨

11/02/2026

Found one? You’ve won! 🥇 ☕️

10/31/2026

Happy Halloween! 👻🎃 Wishing you a day full of sweet treats, silly costumes, and big smiles with your little boos. 🧡

Sending a little Halloween love to all our Small Town families! 🧡

10/28/2026

Genuinely good coffee, happy kids, and a chance to catch up with your mom friends!? Sounds like a pretty great afternoon to us! ☕

No cleaning up the house, planning activities, or figuring out how to keep everyone entertained. 💖

Plan to bring the kids, grab your favorite drink, and enjoy some time together while they play, make new friends, and practice those important social skills along the way.

The best part? It's a space designed for adults AND children to enjoy ✨

10/27/2026

A new community is becoming part of our Small Town® story! ✨ We're thrilled to announce Loudoun County, Virginia, as our newest future franchise location.

Every new Small Town location begins with people who believe in creating something special for local families. 💖 We're so excited to see that vision take shape in Loudoun County, bringing more opportunities for little ones to play, parents to connect, and communities to grow together.

Here's to the next chapter of Small Town Play Café®. 🎉 We can't wait to introduce you to the family who's bringing us there soon! Follow along for more details as we get closer to opening day.

Interested in bringing a Small Town location to your community?

Learn more at smalltownplaycafefranchise.com

10/27/2026

Consider this your sign to join us Tuesday mornings at Small Town Westfield for Music Class with Valencia School of Music 🎶💖

10/26/2026

Little costumes. Spooky sips. A whole lot of Small Town fun! 👻💜 Our Spooktacular is coming to Westfield AND Riverdale!

Join us Friday, October 30 for a not-so-scary celebration filled with play, pizza, and Halloween treats. 🎃
Each child’s ticket includes:
✨ Open play
🍕 Pizza
🍬 Halloween-themed treats
🥤 Spooky Sips for children

Plus, our Riverdale celebration includes build-your-own goodie bags and our Westfield celebration includes cotton candy! 🍭

🗓 Friday, October 30 | 4:30–6:30 PM
📍 Westfield: 278 North Ave East
📍 Riverdale: 92 Route 23, Suite G
🎟 $49 per child + tax | Tickets required

Costumes are highly encouraged—bring your little ghosts, superheroes, and tiny pumpkins ready to play! 🦸👻🎃
Swipe for event details and a peek at our October Spooky Sips menu. Grown-ups, there’s something delicious for you, too! ☕️

Grab tickets for your preferred location at smalltownplaycafe.com

Small Town Play Café®️ Small Town Play Cafè - Riverdale

10/24/2026

Santa’s coming to Small Town! We’re excited to announce several upcoming dates for our Santa Experience, this year in BOTH our Westfield and Riverdale locations. 🎄🎅🏻

Santa Experience includes open play, mini photo session with Santa including digital images shared following the event PLUS Storytime with Santa and more festive fun! Don’t miss this opportunity to see your little one light up with joy and holiday spirit. ✨

Skip the mall (and that dreadful line) and shop small this year! 🤗 Head to our website to reserve your spot — these events will sell out! Booking siblings? Use code SIBLING10 at checkout for a special discount.

10/20/2026

Personality Portrait sessions with NJ Newborn & Portrait Photographer are some of our favorite events! Joan brings the magic of her studio to Small Town Westfield and this Halloween-themed pop-up was a real treat 🎃
Should we host a holiday version next?? Let us know in the comments! 🎄

10/19/2026

“ooh it’s chilly today.” An indoor playground owner’s favorite phrase heading further into Fall✨

Seasonality is real in the indoor play industry. Our approach has always been to expect it, understand it, and plan ahead for it. If you’re interested in working with us to bring a Small Town location to your community, head to our franchise website to learn more.

Address

278 N Avenue E
Westfield, NJ
07090

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	8am - 6pm
Sunday	8am - 6pm

Website

https://smalltownplaycafe.com/

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