10/10/2026
On this Saturday morning, on my own time, I want to share my personal opinion about this campaign ad.
The Washington Post headline shown here says the ad misidentified Jonathan Nez twice. A campaign can criticize an opponent’s record or policies, but it has a responsibility to get the person right. When an ad uses the wrong person’s image, it can make people feel as though members of a community are interchangeable. That echoes the insulting stereotypes that all Native Americans look alike or that all Black people are the same. I’m not saying the campaign intended that message, but it is still troubling and disrespectful.
Jonathan Nez is a sheep herder from Shonto who is speaking up for Arizona’s water and for the people, communities and livelihoods that depend on it. He says he will work with anyone to help protect this vital resource. Water is not a partisan issue. Our ranchers, farmers, animals, plants and all living things depend on it. You can find a substitute for many things, but there is no substitute for water. We should be clear about what is at stake.
Nez says the ad against him cost $700,000. If a campaign is willing to spend that kind of money, it should take the time to verify the facts and the image before putting the ad in front of voters. The mistake does not prove intent, but it raises a fair question about the care behind the message.
Voters are hiring someone to work for the people. We should look carefully at a candidate’s judgment, accuracy and respect for the communities they hope to represent. If a campaign is careless with something this basic, does that increase your trust? It certainly gives voters something to consider before they cast their ballots.