The Shops at Colonial Williamsburg

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The Shops at Colonial Williamsburg The official retail shops of Colonial Williamsburg. Owned by the Foundation and operated by Aramark. Thank You!

About The Shops at Colonial Williamsburg

The Shops at Colonial Williamsburg are the official retail stores of The Colonial Williamsburg Foundation, operated by Aramark, our retail partner. Our official stores include:

- Merchants Square Stores: Brick & Vine, The Colonial Williamsburg Bookstore, and Everything Williamsburg
- Gift Shops: Williamsburg Inn, Williamsburg Lodge, and the Art Museums
- Revolutions store at the Visitor Center
- Historic Area Stores: Golden Ball, John Greenhow, Prentis, Tarpley, Thompson, and Co., Market House (open seasonally), and William Pitt in the Historic Area
- Online Shopping: shop.colonialwilliamsburg.com

When you shop at Colonial Williamsburg's official retail stores and buy licensed merchandise at other retail stores, you support the Colonial Williamsburg Foundation's preservation, research, and educational programs. COMMUNITY GUIDELINES

The Shops at Colonial Williamsburg's social media communities are meant to be a safe environment and community for guests and staff, so we ask that you use your 21st-century manners. ON-SITE GUIDELINES

At Colonial Williamsburg, we pride ourselves on telling inclusive stories of 18th-century America. We do not tolerate racist or sexist jokes, comments, or harassment from guests or employees. We are committed to creating an environment where we can respectfully explore our complex history. Violators of this policy will be asked to leave the premises. SOCIAL MEDIA COMMUNITY GUIDELINES

Engage with courtesy, kindness, and respect for all other members of our social media communities. We reserve the right to determine, at our discretion, whether contributions to our social media channels breach the following guidelines, in which case we may hide or delete comments made on our channels, as well as block users. Comments must not:

- Contain spam, be defamatory of any person, deceive others, be obscene, offensive, threatening, abusive, hateful, inflammatory, or promote sexually explicit material or violence.

- Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.

- Breach any of the terms of any of the social media platforms themselves. (Link to https://transparency.meta.com/policies/community-standards/)

- Be off-topic, irrelevant or unintelligible.

- Contain any advertising or promote any services

The above guidelines also apply to direct messages, emails, letters, and phone calls we receive through official Foundation channels. Social Media Content

The Colonial Williamsburg Foundation does NOT claim ANY ownership rights in photos you post on our ‘wall.’ However, by posting an image or video on our wall or sending us a photo or video via direct message, you hereby grant to The Colonial Williamsburg Foundation a non-exclusive, royalty-free, worldwide, revocable, non-transferable, perpetual license to use, modify, delete from, add to, publicly display, and/or reproduce, your photo, including without limitation in any online media formats and through any social media channels, pages, or accounts. If your photo or video is used on The Colonial Williamsburg Foundation’s digital or social platforms (including our websites, ColonialWilliamsburg.org and Shop.ColonialWilliamsburg.com), your name and/or business will always be credited. We may also link back to your website or business social media profile at our sole discretion. You can revoke this license at any time by contacting us in writing at [email protected] and informing us that you no longer want us to use your photo.

Save 20% off sitewide* during the Veterans Day Sale, November 3 - 11! No code is needed to save - the discount will be a...
11/03/2026

Save 20% off sitewide* during the Veterans Day Sale, November 3 - 11! No code is needed to save - the discount will be applied automatically at checkout to qualifying merchandise.

*Online only. Exclusions apply - see website for details.

We've been reflecting on what we've been grateful for this year, and the Williamsburg community and what we can achieve ...
11/03/2026

We've been reflecting on what we've been grateful for this year, and the Williamsburg community and what we can achieve when we come together are at the top of our list.

In September, the staff at The Shops at Colonial Williamsburg proudly supported the House of Mercy's , which aimed to collect 250,000 pounds of food for local organizations, including Williamsburg House of Mercy, Grove Christian Outreach, FISH, and St. Olaf Food Pantries. Our team joined other individuals, organizations, and businesses to collect food donations throughout the month, culminating in a Merchants Square drop-off event on September 10th.

Thanks to the generosity and dedication of so many community members, House of Mercy didn't just reach its goal—it shattered it: Together, the Williamsburg community collected an incredible 373,000 pounds of food! On September 19, community members gathered at the CommUnity Long Table Dinner on Duke of Gloucester Street to celebrate the achievement.

We are proud to have supported such a meaningful effort to help our local organizations make a real difference in others' lives. What an amazing example of what we can accomplish when a community comes together!

Exclusive savings for our followers!As a thank you for being part of our community, enjoy 15% off your next purchase* th...
10/27/2026

Exclusive savings for our followers!

As a thank you for being part of our community, enjoy 15% off your next purchase* through November 2nd. Enter code OCT26 at checkout in our online shop, or mention this offer to an associate at our stores to claim your discount.

*Exclusions apply. Does not include clearance merchandise, furniture, or bulk discount items such as ginger ale, root b**r, and small bar soaps. Cannot be combined with other offers and discounts. Other restrictions may apply. Ask store associates for details. This offer is valid from October 27 through November 2 at these Colonial Williamsburg stores: Brick & Vine, Colonial Williamsburg Bookstore, and Everything Williamsburg in Merchants Square, gift shops at the Williamsburg Inn, Williamsburg Lodge, and Art Museums; Revolutions in the Williamsburg Visitor Center; Golden Ball, John Greenhow, Market House, Prentis; Tarpley, Thompson & Company, and William Pitt in the Historic Area, and online at shop.colonialwilliamsburg.com.

Holiday hosting starts with a cozy, welcoming home. ✨Prepare your home for the holiday season with timeless bedding insp...
10/27/2026

Holiday hosting starts with a cozy, welcoming home. ✨

Prepare your home for the holiday season with timeless bedding inspired by centuries of design. Drawing inspiration from Colonial Williamsburg's renowned collection of historic textiles, the WILLIAMSBURG and Craft & Forge bedding collections bring heritage, comfort, and craftsmanship to today's homes.

Discover traditional bedding, woven and printed cottons, and timeless floral designs upstairs at Brick & Vine in Merchants Square or online at shop.colonialwilliamsburg.com.

BACK IN STOCK! 🐦🌿Birds have been making themselves at home in bird bottles like these since 1699, and now our exclusive ...
10/25/2026

BACK IN STOCK! 🐦🌿

Birds have been making themselves at home in bird bottles like these since 1699, and now our exclusive reproduction is back in stock!

Inspired by an original excavated from the yard of the James Geddy House, the Colonial Williamsburg Ceramic Bird Bottle features brown glazes that closely match the historic original.

Tuck one beneath the eaves or near an entryway to bring history, charm, and a welcoming touch for feathered visitors to your garden. Available at Brick & Vine in Merchants Square, John Greenhow Store in the Historic Area, and online at shop.colonialwilliamsburg.com.

10/23/2026
From Williamsburg’s historic streets to the 2027 Jefferson Cup!The distinctive yellow Wythe Carriage inspired the 2027 C...
10/23/2026

From Williamsburg’s historic streets to the 2027 Jefferson Cup!

The distinctive yellow Wythe Carriage inspired the 2027 Colonial Williamsburg Collectible Jefferson Cup. In the 18th century, horse-drawn carriages were part of everyday life in Williamsburg, used by tavern keepers and prominent residents alike. George Wythe even ordered a custom “post-chariott” from London merchants in 1768. Today, a carriage ride through the Historic Area lets visitors experience a bit of that history for themselves.

Our Collectible Jefferson Cups are crafted from fine pewter and are proudly made in the USA by Salisbury Pewter. Get yours online or in-store at Brick & Vine in Merchants Square or the Art Museums Gift Shop!

Bring the warmth and charm of the season home with festive decorations and timeless holiday accents. From newly arrived ...
10/21/2026

Bring the warmth and charm of the season home with festive decorations and timeless holiday accents. From newly arrived treasures to beloved seasonal favorites, there's something new to discover every week.

Shop online or visit Brick & Vine in Merchants Square to experience our most extensive collection of seasonal merchandise.

A stitch in time tells a story. 🧵In the 18th century, young girls used samplers to practice and showcase their embroider...
10/17/2026

A stitch in time tells a story. 🧵

In the 18th century, young girls used samplers to practice and showcase their embroidery skills, sharing patterns and designs across families, neighborhoods, and generations. Today, this centuries-old tradition is finding new life through a renewed love of needlework.

Discover an impressive collection of historic samplers at the Art Museums of Colonial Williamsburg and find inspiration to create something of your own!

Save 20% on Reproduction Fabrics, Craft & Needlework Kits, and Fat Quarters through Monday, October 26. Shop online or visit Tarpley, Thompson & Company or the Art Museums Gift Shop.

Address

201 Fifth Avenue
Williamsburg, VA
23185

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+18004469240

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