06/24/2026
EXPOSE' - SHARE: **The Pattern of Emulation — How Larger Organizations Have Followed WHFB’s Pioneering Work Without Credit or Genuine Collaboration**
For more than a decade, the Wild Horse Fire Brigade (WHFB), founded and led by Capt. William E. Simpson II, has distinguished itself through groundbreaking, research-driven work that no other nonprofit in the space had previously achieved.
WHFB is the only organization to have saved an entire herd of 200 cultural-heritage wild horses on their native wilderness home range!
WHFB is also the only nonprofit to have successfully re-wilded nearly 100 wild horses saved from slaughter. (See Images of just some of the rewilded horse now living naturally, truly 'wild & free')
WHFB became the first nonprofit to establish and teach a university-level course in wild horse ecology and ethology (in partnership with Sacramento State University), delivering the course for three years on-site in the wilderness with free-roaming naturally-living wild horses using what William Simpson has coined as the 'Goodall Method'.
Most notably, William Simpson became the first researcher in the world to study wild horse behavior during an active, deadly, catastrophic wildfire from the fire line — spending nine consecutive 16-hour days on the front lines during the 2018 Klamathon Fire (verified on the SOU cable television program 'Passion' by Oregon Department of Forestry District Ranger Dave Larson). This pioneering effort produced several major breakthrough discoveries about wild horse behavior before, during, and after wildfires.
These and many other accomplishments were achieved with far more modest resources than those available to larger organizations that have operated with budgets many times greater for more than two decades.
WHFB’s work is grounded in more than 25,000 hours of immersive, Goodall-style observational research on a free-roaming cultural-heritage herd living naturally in a balanced wilderness ecosystem.
Building on this foundation, WHFB has introduced original, evidence-based approaches to wildfire mitigation, ecosystem restoration, and humane rewilding.
One clear example of its pioneering efforts — and the subsequent pattern of adoption by larger organizations — is its 2022 award-winning music video “We Are the Wild Horses.”
Filmed in the wilderness among naturally living wild horses, this production combined original music, authentic visuals, and educational messaging about wild horses’ ecological and cultural significance. It earned the Winnie Award (top honor in the wild horse music video category) and additional recognition on the film festival circuit.
The video was widely recognized as a groundbreaking use of music and visual storytelling in modern wild horse advocacy — an authentic effort rooted in long-term, on-the-ground research.
The Pattern of Emulation
In the period following WHFB’s prominent music and video releases, several larger organizations in the wild horse advocacy space launched their own music or emotionally driven video projects focused on wild horses, roundups, rewilding, and public lands issues. These efforts often mirrored the format, emotional storytelling approach, and advocacy goals WHFB had already established — sometimes using similar production styles and themes without apparent attribution to the source of the innovative concept.
While raising awareness is valuable, the timing and stylistic similarities have been noted by observers. Larger groups have also shown a pattern of closely monitoring WHFB’s public research, proposals, and initiatives (including wildfire abatement through natural grazing and strategic rewilding concepts) and incorporating parallel elements into their own materials.
What sets WHFB apart is its unique foundation: direct, long-term management and observation of a free-roaming herd in a natural ecosystem, combined with Simpson’s extensive empirical research. Without equivalent on-the-ground experience or the depth of 25,000+ hours of direct study achieved by Simpson, these adaptations often remain surface-level or reframed versions of the original ideas.
Consequences for the Movement
This recurring pattern has contributed to a broader issue in wild horse advocacy: heavy reliance on recycled tactics and reactive messaging rather than sustained original innovation. Decades of this dynamic have left wild horses vulnerable to ongoing challenges, including removals, holding facilities, and fertility control programs, instead of advancing comprehensive, ecosystem-based solutions. The Result - Wild Horses are worse-off today than at any time since the 1971 Act to protect them was passed.
WHFB has responded by taking protective measures with certain original materials — such as limiting public release of the full Wild Horse Fire Brigade Act of 2026 during congressional review — to prevent uncredited adaptation. Offers of genuine collaboration have been extended (including recorded discussions), but they have not consistently led to shared credit, joint initiatives, or integration of WHFB’s foundational research and methods.
Toward Better Advocacy
Raising awareness through music, video, and media is a powerful tool. However, when larger organizations repeatedly build on the pioneering work of smaller, research-focused groups without proper attribution or meaningful partnership, it weakens the movement’s overall credibility and effectiveness.
True progress for wild horses requires original thinking, rigorous science, transparent credit where ideas originate, and authentic collaboration. Rhetoric about “working together” must be backed by actions that respect the source of innovative concepts rather than simply repurposing them.
WHFB remains committed to its evidence-based mission: protecting original research, creative work, and proposals while advocating for practical, nature-based solutions grounded in direct observation and ecological reality.
The horses — and the landscapes they help sustain — deserve advocacy that values integrity, originality, and genuine partnership.
A Note from William Simpson II: "We are always willing to collaborate with honest people who are putting the well-being and sustainable genetic conservation of Wild Horses first. We do not collaborate with people or nonprofits supporting or engaged in the illegal harassment of wild horses via stalking and shooting at them with rifles firing genetic poison darts; in other words, we don't collaborate with people and nonprofits harming wild horses or who are engaged in the genocide of American wild horses"
Robert F. Kennedy, Jr Shawn Ryan Show Shawn Ryan

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