27/05/2026
COMMUNICATORS VITAL- CHISHIMBA
LILONGWE May 27,2026 Deputy Director General of the Public Private Dialogue Forum (PPD) Jacqueline Chishimba has emphasized the growing importance of strategic communication in the successful and sustainability of development programmes in Zambia and Malawi.
Speaking during the closing session of the World Bank Group Strategic Communications Capacity Building Workshop for Project Implementation Units (PIUs) and Government Ministries for Malawi and Zambia in Lilongwe, Malawi today.
Ms. Chishimba said communication has become central to effective governance, transparency, and public trust.
Addressing delegates drawn from government institutions, communication specialists, project implementation teams, and representatives of the World Bank Group.
Ms Chishimba noted that the gathering created an important platform for peer learning, regional collaboration, and professional exchange between Zambia and Malawi.
She also expressed gratitude to the World Bank Group Communications and External Relations Team for facilitating what she described as a timely and impactful initiative.
Ms. Chishimba said the discussions held during the workshop reaffirmed that communication should no longer be viewed as supplementary to development work but as the core of every project
She observed that effective communication strengthens stakeholder confidence, promotes transparency, and enhances citizens’ understanding of development programmes.
MS Chishimba stressed that sessions on stakeholder engagement, crisis communication, results storytelling, media relations, and reputational risk management were special in daily work of communicators and project implementation teams.
"Transparent, and consistent communication was essential in building consensus and managing stakeholder expectations during reform processes". Explained Ms Chishimba.
The Deputy Director General further encouraged participants to continue collaborating beyond the workshop, noting that many development communication challenges were shared across the region.
She further proposed the establishment of a Zambia–Malawi Communicators Network bringing together communication professionals from government institutions, project implementation units, and development agencies.
She said such a platform would help sustain engagement, encourage knowledge sharing, and strengthen coordination in communicating development outcomes.
Ms. Chishimba emphasized that communicators occupy a strategic position as a bridge between policy and citizens.
She said the responsibility demands professionalism, credibility, responsiveness, and empathy.
Ends
Public Private Dialogue Forum Deputy Director General Jacqueline Chishimba closing the Strategic Communications Workshop Shop for PIUs and Government Ministries in Lilongwe - Malawi Today. Picture by MWDS PR Unit.

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