Agricultural Marketing Authority

21/10/2026

Strengthening Our Strategy for Improved Service Delivery!

The Agricultural Marketing Authority (AMA) is currently undertaking a strategic review session aimed at enhancing operational efficiency, strengthening service delivery, and ensuring greater impact across Zimbabwe’s agricultural sector.

Market access and market linkages remain at the core of our mandate. Through this strategic review, we are reaffirming our commitment to connecting farmers to viable markets, strengthening agricultural value chains, and promoting a competitive, inclusive, and sustainable agricultural marketing environment.

As we reflect, realign, and refocus our priorities, our goal remains clear: to create more market opportunities for farmers and contribute to the growth and transformation of Zimbabwe’s agricultural sector.

Stronger Strategies. Better Markets. Empowered Farmers.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim

19/10/2026

Help us serve you better!

AMA invites farmers, traders, processors and contractors to share their experiences through an independent Stakeholder Satisfaction, Service Delivery and Institutional Reputation Survey administered by the Zimbabwe Institute of Management (ZIM).

Your feedback will help us improve our services, communication and regulatory processes.

Participation is voluntary, and responses will be treated confidentially.

📅 Closing date: 20 October 2026

Complete the survey here:
https://forms.gle/JcgDhudnH9YwtFM48

Have your say. Help shape better service delivery.

14/10/2026

CONNECTING FARMERS TO MARKETS, UNLOCKING VALUE!

R17,500 for one ox! That’s what a farmer earned at the recent AMA-organised Luthumba Cattle Sale.

Organised cattle auctions provide farmers with access to reliable markets, competitive prices and opportunities to maximise returns from their livestock.

At AMA, we are committed to making livestock farming a profitable business through improved market access.

📢 NEXT CATTLE AUCTION
📍 Venue: Toporo
📅 Date: 15 October 2026
⏰ Time: 11:00am

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
The Herald-Zimbabwe
ZBC News Online

13/10/2026

Scaling Up Climate-Smart Agriculture Through Pfumvudza/Intwasa!

The 2026/27 Pfumvudza/Intwasa farming season is officially underway following the national launch held on 9 October 2026 at Tagwisa Homestead, Ward 11, Chivi District, Masvingo Province.

The launch was officiated by the Minister of Agriculture, Mechanization and Water Resources Development, Hon. Dr A.J. Masuka.

As part of efforts to boost agricultural production and enhance food security, farmers who attended the launch each received 10kg of traditional grains seed, 10kg of Compound D fertiliser and 10kg of Ammonium Nitrate (AN) fertiliser.

In support of the Pfumvudza/Intwasa Programme, the Agricultural Marketing Authority (AMA) continues to promote market-led production through contract farming, encouraging farmers to venture into high-value crops such as cotton, sesame, chillies, groundnuts, sunflower and traditional grains.

Through stronger market linkages and contract farming opportunities, AMA remains committed to empowering farmers to produce for the market, increase household incomes and contribute to national agricultural growth.

08/10/2026

Chimhanda Irrigation Scheme is yet another inspiring story of revived hope, productivity, and community transformation.

Today, we visited the Chimhanda Irrigation Scheme in Mashonaland Central to engage project beneficiaries and assess the impact of resources mobilized through the grain levy under SI 87 of 2025.

Covering 72 hectares and now operating under pivot irrigation, the scheme is benefiting 102 households, boosting agricultural productivity and strengthening livelihoods.

This is clear evidence that SI 87 of 2025 is yielding tangible results. As these investments continue to transform irrigation infrastructure and enhance production capacity, Zimbabwe moves steadily towards the localization of production and the reduction of dependency on imports.

The success of Chimhanda reflects the power of targeted interventions in building resilient farming communities and driving sustainable agricultural growth.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
The Herald-Zimbabwe
ZBC News Online

07/10/2026

The Agricultural Marketing Authority (AMA) is currently participating in the Global Food Week Expo in Abu Dhabi, UAE, alongside fellow Zimbabwean delegates from ARDA and Silo Foods, carrying one unified message: Zimbabwe is Open for Business.

Our participation provides an important platform to showcase Zimbabwe’s agricultural potential, strengthen strategic partnerships, explore new market opportunities, and engage with global players across the food and agriculture value chain.

Beyond promoting investment and trade, AMA is also using this opportunity to learn from institutions and countries that are embracing innovation, technology, and new approaches to build more productive, competitive, and resilient agricultural sectors. These insights are invaluable as we continue advancing market-led agriculture in Zimbabwe.

We were also honoured to receive a visit from Zimbabwe’s Ambassador to the United Arab Emirates, Ambassador Isaac Moyo, whose presence reaffirmed the importance of strengthening Zimbabwe’s economic diplomacy and positioning our agricultural sector on the global stage.

As AMA, we remain committed to connecting Zimbabwean agriculture to markets, investment, innovation, and opportunities beyond our borders.

03/10/2026

Scenes from the ongoing Manicaland Show!

Visit the Agricultural Marketing Authority (AMA) stand and learn more about the work we are doing to support agricultural development and strengthen markets across Zimbabwe.

Discover more about our programmes and initiatives, including the development of irrigation schemes under Statutory Instrument 87 of 2025, aimed at supporting sustainable and productive agriculture.

Come through, engage with our team, and learn how AMA is contributing to the growth of Zimbabwe’s agricultural sector.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim

03/10/2026

01/10/2026

SI 87 of 2025: Turning Policy into Production

Statutory Instrument 87 of 2025 continues to drive investment in irrigation development, strengthening Zimbabwe’s capacity to produce food sustainably and build resilience against climate variability.

Through resources mobilised under the Grain Import Levy and channelled towards agricultural development, over 35 irrigation schemes have now been rehabilitated and developed, bringing productive land back under irrigation and creating opportunities for increased production, improved farmer livelihoods and enhanced food security.

For the Agricultural Marketing Authority, this is about more than infrastructure. It is about supporting local production, strengthening agricultural value chains and creating a more resilient and productive agricultural sector.


Ministry of Agriculture, Mechanisation and Water Resources Development Zim
The Herald-Zimbabwe

28/09/2026

Dialogue remains essential to the growth and development of Zimbabwe’s agriculture sector.

Speaking at the National Agriculture Conference, hosted by the Agricultural Marketing Authority in partnership with AEDS and the Ministry of Agriculture, Mechanisation and Water Resources Development, AMA CEO emphasised the importance of continuous engagement between regulators and industry stakeholders.

While presenting on the Agricultural Marketing Fund, she highlighted that regulation should go hand in hand with open dialogue. Continuous engagement allows the sector to understand what is working, identify areas requiring improvement, and collectively develop solutions that strengthen agricultural markets.

At AMA, our role as a regulator does not close the door to conversation. Rather, we believe meaningful dialogue with farmers, value chain actors, industry partners and other stakeholders is critical to building a responsive, inclusive and sustainable agricultural sector.

Ministry of Agriculture, Mechanisation and Water Resources Development Zim
The Herald-Zimbabwe
ZBC News Online
Zimbabwe Mercantile Exchange -ZMX