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House of Alpha

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House of Alpha is an Amsterdam-based cultural foundation rooted in the legacy of AlphaArt, founded in 2005 as the first independent art space in Swaida.

Through immersive exhibitions and artistic collaborations worldwide, we carry its spirit forward. Alpha was an art space and café founded in 2005 in Swaida, Southern Syria, by Arsheed’s family. It proudly stood as the city’s first fine arts gallery, a living home for creativity, dialogue, and artistic expression. Though its original space was lost, Alpha did not end. Today, Alpha has found a new home in Amsterdam as a non-profit organisation, carrying its legacy forward. Rooted in the belief that art is a vital force for connection, resilience, and freedom, Alpha continues its mission through a series of immersive audiovisual exhibitions. These experiences create spaces where voices, stories, memory, and creativity come together, refusing silence, resisting erasure, and honouring the power of art to endure.

02/11/2026

House of Alpha is pleased to announce its collaboration on the event "Come Lizzie nel freddo della vasca"

building international connections between artists and bringing the art works of Sawsan Abou Farraj to Italy.

The event features artistic contributions by:
Sabrina Corsini, author of the novel and artistic curator of the event

Sawsan Abou Farraj, visual artist
Marta Cannillo, piano
Franziska Javicoli, vocals
Alaa Arsheed, violin

House of Alpha takes part as an artistic collaborator, making possible the presentation of three paintings by Sawsan Abou Farraj and contributing to the live music program.

📍 Circolo ADMR, Via del Lavoro Artigiano 10, Chiari, Italy
📅 Saturday, 7 November 2026
🕠 5:30 – 7:00 PM

يسرّ House of Alpha أن تعلن عن تعاونها في فعالية "Come Lizzie nel freddo della vasca"، بما يفتح جسوراً دولية بين الفنانين، ويتيح وصول أعمال الفنانة سوسن أبو ف*ج إلى إيطاليا.

تشارك في الفعالية:
سابرينا كورسيني، مؤلفة الرواية والمشرفة الفنية على الفعالية
سوسن أبو ف*ج، فنانة تشكيلية
مارتا كانيلو، على البيانو
فرانشيسكا جافيكولي، غناء
علاء أرشيد، على الكمان

تشارك House of Alpha بصفتها شريكاً فنياً، إذ أتاحت عرض ثلاث لوحات للفنانة سوسن أبو ف*ج، وساهمت في البرنامج الموسيقي الحي.

📍 Circolo ADMR، Via del Lavoro Artigiano 10، كياري، إيطاليا
📅 السبت 7 تشرين الثاني/نوفمبر 2026
🕠 من الساعة 5:30 حتى 7:00 مساءً

04/09/2026

Echoes of Alpha,

Some places disappear, but never leave us.

AlphaArt Gallery was one of those places. a space for art, music, and dialogue in Swaida, before it was destroyed by the war in 2011.

From this memory, Echoes of Alpha was born: a 50-minute audiovisual exhibition combining live electronic music with the resilient brushstrokes of painters Fouad Boutraba and Aiman Fudda, intertwined with the Greek Myth of Cadmus and Harmonia. the project explores memory, loss, and transformation.

“In the happy places, the caresses float down from the mountains carried by the wind, and the brown earth warms them. The clouds stretch like washing lines where dreams can be hung to let them swell in the air, fresh every day. And life feels like a walk barefoot on the grass. In the happy places, life is as fresh as it was at the origin of the world. A-l-p-h-a.
The beginning. The origin. The creation.”

a project by House of Alpha Foundation.

أصداء ألفا
بعض الأماكن تختفي، لكنها لا تغادرنا أبدًا.
كانت صالة ألفا آرت واحدة من تلك الأماكن — فضاءً للفن والموسيقى والحوار في السويداء، قبل أن تدمّرها الحرب عام 2011.
من هذه الذاكرة، وُلد أصداء ألفا: معرض سمعي بصري مدته 50 دقيقة، يجمع بين الموسيقى الإلكترونية الحيّة وضربات الفرشاة الصامدة للفنانين فؤاد بوترابة وأيمن فضة، المتداخلة مع الأسطورة الإغريقية لقدموس وهارمونيا. يستكشف المشروع الذاكرة والفقد والتحوّل.
«في الأماكن السعيدة،ينساب الحنان من الجبال،تحمله الريح،وتدفئه الأرض السمراء.
تمتدّ الغيوم كحبال الغسيل،حيث يمكن تعليق الأحلام،لتنتفخ في الهواء،نضرةً كل يوم.
وتبدو الحياة كالمشي حافي القدمين فوق العشب.
في الأماكن السعيدة،تكون الحياة نضرة كما كانت عند أصل العالم.
أ-ل-ف-ا.البداية.الأصل.الخلق.»

19/08/2026

من أرشيف ألفا آرت | السويداء 27-04-2010

مقطع من أمسية الشاعر الراحل أحمد فؤاد نجم
لحظات لا تنسى بحضور الأصدقاء ورواد الصالة

From AlphaArt Archive | Swaida · 27-04-2010

A moment with the late Egyptian poet Ahmed Fouad Negm, known as “El-Fagoumi,” surrounded by friends at AlphaArt.

Ahmed Fouad Negm (1929–2013) was one of Egypt’s most influential vernacular poets, known for his distinctive social and political voice and for writing in the language of everyday people.
- His long collaboration with composer and singer Sheikh Imam transformed many of his poems into songs that resonated across Egypt and the Arab world.

A moment from the memory of a place, and a voice that continues to resonate.

15/08/2026

من أرشيف ألفا | السويداء · نيسان 2010

ذكريات مع المخرج المسرحي رفعت الهادي، وهو يتحدث عن المسرح.

لروحه السلام.

From the AlphaArt Archive | Swaida · April 2010

Rifaat AlHadi was more than a theatre director. He was a defining voice of Swaida’s theatrical movement.

A playwright, critic, founder of the Hakaya Theatre Group, and Director of the National Theatre in Swaida, he devoted over three decades to creating bold, human-centered theatre and nurturing generations of artists.

His final curtain may have fallen, but his legacy will continue to speak.

An excerpt from an evening with Rifaat AlHadi.

09/01/2026

- The law? Where shall we look for it? – asked Harmony.

From our live performance Echoes of Alpha I. 22-11-2024

07/01/2026

Cadmus met hope when the pot of future was nearly empty ..

From our live performance in Amsterdam ..Echoes of Alpha I

03/01/2026

Echoes of Alpha, a return home through sound, color, and memory. From our last performance on November 22, 2024.

A-l-p-h-a: the beginning, the origin, the creation.

Haian Arshied Alaa Arsheed Marwa Arsheed Saeed Arshied Kinda Arshied, Nassim lopez, Gian pietro Masa
🎥 Video Artist: Emanuel Nijkerk
📸 photography: Mo Alzaobi

Indirizzo

Milan

Telefono

393394910004

Sito Web

facebook.com

Notifiche

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