10/29/2026
Throwback to 1962, when Mobile’s United Fund campaign reminded the community that everyone had a role to play in reaching its $1,335,836 goal. Pulitzer Prize-winning artist Reg Manning captured that message in a cartoon titled “You’re the Star of This Play!” published in the Mobile Press Register on September 30, 1962. Today, the publication continues its digital news coverage as al.com.
The illustration featured Campaign Chairman Carr Smith carrying the ball across the goal line, highlighting how every contribution helped move the campaign forward.
More than 60 years later, the same principle drives our work. Every donor, volunteer and partner agency plays a part in helping United Way of Southwest Alabama advance opportunities, strengthen families and build a stronger future across our four-county region. The faces, campaigns and goals may change, but one thing remains the same: lasting community impact happens when we all play a part.