Association of Tour Guides in La Union

Aside from La Union’s famous surf spots and heartbreak-healing sunsets, there’s another compelling reason to visit the province. Tucked in Brgy. Biday, San Fernando City is Halo-Halo de Iloko, a restaurant that celebrates La Union’s diverse produce while supporting local farmers.

Behind this restaurant is Chef Xavier “Xave” Balangue Mercado, a Mass Communication graduate who never trained as a chef but saw food as a bridge between dreams and community. After college, he went to the United States not to work in kitchens, but to learn from them. “I visited different states and talked to janitors, waiters, waitresses, and cooks. I was doing a feasibility study because I was planning to open a restaurant or refreshment parlor here in La Union,” he said.

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𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗖𝘂𝗹𝗶𝗻𝗮𝗿𝘆 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲!

Join 𝗖𝗵𝗲𝗳 𝗫𝗮𝘃𝗶𝗲𝗿 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 — award-winning restaurateur of 𝗛𝗮𝗹𝗼-𝗛𝗮𝗹𝗼 𝗱𝗲 𝗜𝗹𝗼𝗸𝗼 and a true champion of Filipino cuisine — for an exclusive 𝗣𝗜𝗡𝗔𝗔𝗦𝗨𝗞𝗔𝗡 cooking demo on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟱 𝗮𝘁 𝟭𝟭 𝗔𝗠 𝗮𝘁 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗠𝗮𝗹𝗹, 𝗔𝗹𝗮𝗯𝗮𝗻𝗴, 𝗠𝘂𝗻𝘁𝗶𝗻𝗹𝘂𝗽𝗮 𝗖𝗶𝘁𝘆!

Be inspired by a community leader who celebrates and preserves Filipino culinary heritage, as he reinvents Bagulin’s smoked meat with his signature creative twist.

Don’t miss this chance to experience flavors that honor tradition and innovation!

Congratulations to our Finalists for the Philippine Tourism Awards!

The Provincial Government of La Union proudly congratulates Halo Halo de Iloko of the City of San Fernando, La Union, and Ms. Joy Ann L. Gurtiza for being named Finalists in the Philippine Tourism Awards. Halo Halo de Iloko is a Finalist for Food and Gastronomy Destination of the Year, while Ms. Joy Ann is a Finalist for Tourism Frontliner of the Year.

May these recognitions serve as an inspiration to our kakailian to continue embodying the spirit of as we build a more robust tourism industry in our province!

Fried halo-halo sa La Union, patok ngayong tag-init! | Pera Paraan Aired (April 27, 2024): Level-up ang pampalamig na ihahain sa La Union ngayong tag-init dahil ang tipikal na halo-halo, fried and with a twist! Paano nga ba ...