Pakistan Tourism Development Corporation (PTDC)

🌍 Consultative Session on Balochistan Tourism Policy Held in Quetta

On the invitation of government of Balochistan, Managing Director PTDC, Mr. Aftab ur Rehman Rana, participated as a keynote speaker and moderator in the consultation session organized for the development of the Balochistan Tourism Policy at Quetta Serena Hotel on 9–10 May 2026.

The two-day session brought together government officials, tourism professionals, policy experts, private sector representatives, and stakeholders to deliberate on the future direction of tourism in Balochistan. Discussions focused on sustainable tourism planning, investment promotion, cultural and heritage conservation, destination management, and community-based tourism initiatives.

In his keynote, MD PTDC highlighted the potential of tourism in Balochistan and he emphasized on the importance of integrated policy planning, responsible tourism practices and stakeholder collaboration to unlock Balochistan’s immense tourism potential and create new avenues for economic growth and local employment.

The consultation reflects a collective commitment towards promoting Balochistan as a vibrant and emerging tourism destination of Pakistan. 🇵🇰✨

🏛️ Discover the Timeless Legacy of Gandhara Civilization ✨

Pakistan proudly hosts the 3rd International Conference on the Buddhist Heritage of Pakistan (BHP2026), bringing together renowned scholars, researchers, archaeologists, and heritage experts from around the world to explore the rich Buddhist heritage of Pakistan through multidisciplinary research. 🌏📚

📅 19–23 May 2026
📍 Quaid-i-Azam University through the Humanistic Buddhism Research Centre (established by FGSEC), Silk Road Centre, PTDC in collaboration with DOAM KP, HBRC, University Malaya and Taxila Institute of Archaeology and Civilizations, Quaid-i-Azam University, Islamabad.

The conference aims to promote Pakistan’s historic Gandhara civilization, cultural diversity, archaeological treasures, and heritage tourism potential on the global stage. 🕌🪷

Join us in celebrating the shared heritage, history, and cultural connections of the region.

Pakistan Showcases Tourism & Investment Potential to Visiting Chinese Business Delegation 🇵🇰🤝🇨🇳

Federal Secretary, Ministry of Inter-Provincial Coordination (IPC), Mr. Mohyuddin Ahmad Wani, along with Managing Director Pakistan Tourism Development Corporation (PTDC), Mr. Aftab ur Rehman Rana, held an interactive briefing session with the visiting Chinese Tourism & Business Delegation on the growing tourism and investment opportunities in Pakistan.

The delegation, comprising representatives of reputable Chinese enterprises and investors from diverse sectors, was briefed on Pakistan’s immense tourism potential including cultural heritage, hospitality, religious tourism, adventure tourism and emerging avenues for foreign investment and business collaboration.

During the session, PTDC highlighted Pakistan’s strategic initiatives for tourism promotion, facilitation of international partnerships and development of sustainable tourism infrastructure aimed at positioning Pakistan as a leading tourism destination in the region.

The Chinese delegation appreciated Pakistan’s diverse tourism offerings and expressed strong interest in exploring future collaborations and investment opportunities across multiple sectors.

The visit is being facilitated by Pakistan Tourism Development Corporation (PTDC) under the Ministry of Inter-Provincial Coordination (IPC) as part of ongoing efforts to strengthen Pakistan-China cooperation in tourism, investment and business development.
Pak-China Business Forum

✨ Experience the Spirit of Tradition
Join and celebrate the vibrant Chilam Joshi Festival 2026 from 13–18 May in the breathtaking Chitral Valley 🏔️🌸
🎶 Immerse yourself in Kalash culture
🌍 Celebrate heritage, harmony & hospitality
📸 Create unforgettable memories in Pakistan’s land of beauty
For more updates, visit
↘️ www.tourism.gov.pk
↘️ www.salampakistan.gov.pk

✨ Congratulations to Tourism Development Corporation of Punjab!
Pakistan Tourism Development Corporation (PTDC) extends congratulations to Punjab Tourism for successfully organizing the Magnificent Punjab Tourism & Investment Expo 2026.
The event beautifully showcased Punjab’s rich cultural heritage, diverse tourism potential, and promising investment opportunities, contributing to strengthening Pakistan’s image as a vibrant and welcoming destination. 🇵🇰
🤝 Together, we continue to promote tourism and build a stronger global presence for Pakistan.

The world's most exciting festival is coming soon!
Witness the thrill of the world’s highest polo ground at Shandur Pass, where sport, culture, and natural beauty come together. 🏔️🐎
📅 11–13 June 2026
📍 Shandur Pass
The Shandur Polo Festival 2026 promises an exceptional experience featuring thrilling polo matches, rich cultural traditions, and vibrant musical festivities.

🚴 Inspiration on Wheels – Empowering Women

In collaboration with the Ministry of IPC and Pakistan Tourism Development Corporation (PTDC), Guliafshan Tariq Pakistan’s first female biker, visits Islamabad College for Girls (ICG), F-6/2.

Fresh from her extraordinary overland journey from London to Pakistan, Ms. Guliafshan interacted with young girls and teachers, sharing her inspiring story of courage, resilience, and adventure.
Her journey not only highlighted the spirit of women empowerment but also showcased the power of tourism as a bridge for cultural exchange, exploration, and national pride. By breaking barriers, she demonstrated how travel and adventure can inspire communities and encourage youth to embrace Pakistan’s rich tourism potential. 🎓

The session left a lasting impact—motivating students to dream big, challenge societal norms, and pursue their goals with confidence.

Breaking Barriers, Riding Beyond Limits 🏍️✨

Hosting Pakistan’s first female biker, Guliafshan Tariq PTDC celebrated the successful completion of her 36-day overland journey from London to Pakistan on 4 May 2026.

Her inspiring feat reflects resilience, promotes Pakistan’s positive global image, and highlights the rising role of women in adventure tourism. Senior officials, including Secretary IPC and Managing Director PTDC, attended the reception and presented her with a token of appreciation and “Salam Pakistan” souvenirs.

Gulafshan Tariq also announced plans to return with a group of international bikers to further promote Pakistan’s tourism.

Honoring Excellence in Ski Expeditions and adventure tourism in Pakistan 🏔️

PTDC proudly recognizes Mr. Pierre Neyret, a distinguished French mountain guide and specialist in the majestic ranges of Pakistan — the Karakoram, Hindu Kush, and the Himalayas.

For over 3 decades, he has been leading trekking and cross country ski expeditions and guiding European adventure tourists’ groups on unique and challenging routes across Pakistan’s breathtaking snowy landscapes. This time he successfully completed the Snow Lake Ski Expedition with team of European skiers.

In acknowledgment of his 3 decades outstanding contribution to promoting ski and adventure tourism in Pakistan since 1993, Aftab ur Rehman Rana, Managing Director of PTDC presented a special Certificate of Appreciation to Mr. Pierre Neyret in special ceremony arranged in his honor. Legendary Pakistani mountaineer Mr. Ashraf Aman, CEO of ATP, Mr. Nekname Karim and Ski Expedition Guide Sahib-e-Alam were also present on this occasion.

We celebrate his dedication, passion, and remarkable efforts in positioning Pakistan at global level as a premier destination for skiing and mountain adventures.
Expedition Photo Credit: Pierre Neyret