10/30/2026
It's time once again for another Flashback Friday post. There is a lot going on downtown today with the ribbon cutting for the new atg Pavilion, the trick or treaters going up & down Main Street, and other Halloween festivities. I hope you're not afraid of ghosts because we have a "ghostly" FF for you today.
Uncovered recently, two “ghost signs” have been visible on a building at 5016 East Broadway in Rose City. Ghost signs are old hand-painted advertisements. There are a few in downtown North Little Rock, Mid City, and elsewhere.
In this case, the hand-painted signs had been covered up until the wood siding was exposed. The building likely dates to the 1930s or 1940s. The signs probably were painted in the late 1940s or 1950s.
Dan Scott, director of North Little Rock Neighborhood Services, photographed the signs after Shirley Abel of the office spotted them.
“Hires to You!” advertised Hires Root B**r that Charles Hires, a Philadelphia pharmacist, developed in 1876. The Hires company introduced the slogan in 1947.
“Clear Heads Choose Calvert” was the slogan of the Calvert Distilling Company, famous for its Lord Calvert rye wh***ey and other brands. The slogan was used from the 1930s to the 1950s.
Apartments and various businesses occupied the building at 5016 East Broadway for decades, according to city directories from 1951 until now.
Our thanks to Dan & Shirley at Neighborhood Services for these photos.
Be safe this Halloween! Watch out for the little goblins & princesses and we'll see you at the museum!
North Little Rock Tourism