Love Social Media

Your weekly social media news, served hot. No doom-scrolling required.

This week in social media marketing: the Knicks gave the internet its underdog moment of the year, World Cup tourists are going viral just by discovering Buc-ee’s, and brands are learning that building for the feed beats a TV budget every time. Plus, why celebrity fandom at MSG was actually a masterclass in authentic UGC, and the Pride Month checklist brands are still failing.

Here’s what the data says about TikTok video length, and it might change how you approach your next post.

TikTok prioritizes 70%+ completion rates, and videos under 15 seconds average 76% completion compared to 41% for videos between 31 and 60 seconds. That’s a meaningful gap and a real strategic opportunity for brands willing to rethink the edit. Shorter content isn’t a compromise. Done well, it’s one of the most effective things you can post right now.

We're calling it now: the weird era is coming, and it's going to be the best thing that's ever happened to creative content. 🔮

AI is raising the floor for what's possible, but it's also raising the bar for what's human. The brands and creators who lean into that, who get specific, get strange, and get real, are the ones who are going to own their space online.

Analogue is back. Imperfection is a flex. And your story is your most unbeatable asset.
Swipe through for our full take on where creativity is headed and what it means for your brand.

Your weekly download just dropped. ✨

The internet is still waiting on Dua Lipa's wedding dress reveal, Instagram just let us rearrange our grids (!!), and the creator economy hit $44 billion!! This week in social media marketing had no chill. Love Social Media has everything you need to stay ahead of the feed.

Couture on a tennis court, a bronzer that made the internet cry, and a Paralympian on Love Island. Yeah, it’s a great week to be a woman.

From Hailey Bieber co-creating with to get inclusivity right to Beatriz Hatz showing up on national TV with two Paralympic medals, the women we love at Love Social Media are not waiting for permission.

Drop a 🌸 if one of these women inspired you this week.

The like count on your posts is not the whole story. Saves, shares, and meaningful comments are what actually signal to Instagram that your content is worth pushing to more people.

If you’ve been measuring success by likes, it might be time to look at what your audience is actually doing with your content.

This is the kind of shift that changes everything about how you create. 🤍

Grab your iced coffee, your Monday social media news is here 🧋

Euphoria’s ending, Olipop’s glow-up, and the format quietly beating Reels. This week in social media marketing is giving lessons. Love Social Media has the roundup you need to stay ahead of the feed.