29/10/2026
Celebrating Research Excellence at ADSM!
Abu Dhabi School of Management proudly congratulates Dr. Mahima Mishra, Associate Professor and MBA Program Chair, on her latest international research publication, “The camouflage effect in service platforms: when manipulated identities distort trust,” in the prestigious Journal of Services Marketing, published by Emerald Publishing.
The journal is recognized as ABDC A, SCImago Q1, and ABS 2-star, reflecting the quality and international standing of this collaborative research.
This achievement reinforces ADSM’s commitment to impactful research, academic excellence, and global scholarly collaboration.
Congratulations, Dr. Mahima Mishra!