29/10/2026
Innovative Green Empowerment, Quality Home Life— Phase 2 of the 140th Canton Fair Concluded Successfully
Phase 2 of the 140th China Import and Export Fair (Canton Fair) was successfully held from October 23 to 27. Under the theme of “Quality Home Life,” the 140th Canton Fair built bridges of mutual trust, showcased the beauty of innovative and green development, carried forward cultural richness, and delivered warm-hearted services. It created a feast of ideal living where technology meets everyday life and premium products elevate quality living, forging a new signature emblem for China’s green trade.
Global Buyers Converge in Mutual Trust
As of the close of Phase 2, a total of 278,000 overseas buyers from 218 countries and regions attended the Fair, marking a 13.4% increase compared with the same period of the previous session and a historic high for the same period. Buyers from Brazil and the United States showed notable growth. A total of 384 top sourcing enterprises and 152 overseas business organizations attended in delegations. Buyers remarked that the Canton Fair built a trade bridge across mountains and seas, deepening mutual understanding and expanding mutually beneficial cooperation through business exchanges, while enabling global partners to witness the innovation and vitality of Chinese manufacturing and the stability and resilience of China’s supply and industrial chains.
Diverse New Products, Burgeoning Green Vibrancy
At Phase 2, 46% of exhibitors adopted green production models. The Fair displayed 576,000 new products, 639,000 green products and 141,000 smart products, up 9.4%, 19.4% and 16.7% respectively from the same period of the previous session. The Fashion Accessories Zone showcased Chinese-style living aesthetics, attracting more than 40,000 overseas buyers. The Prefabricated Houses Zone integrated the supply and industrial chains, and became a highlight of the Canton Fair and a new growth driver for foreign trade. Green building materials, smart sanitary ware and smart home products—from material innovation and structural optimization to functional upgrading—brought a brand-new experience to global consumers.
Fair-City Synergy for Cultural Interaction
Four “Trade Bridge” matchmaking events expanded business opportunities, serving a total of 37 buyers from 9 countries and regions and 130 exhibitors. Cultural and economic exchange events such as Nation Theme Days and Cooperative Partners Carnival drew more than 310 guests from home and abroad to gather and deepen friendship.
The “Fair2” series of brand events was launched: the “Fair2Care” International Medical Experience Program and the “Fair2City” cultural tourism and consumption check-in campaign attracted more than 17,000 participants, creating an immersive experience for overseas buyers to feel the warmth and cultural charm of the city. At the Canton Fair, Chinese and overseas exhibitors and buyers have moved from “one-time deals” to “long-term cooperation,” and from “doing business” to “making friends,” with understanding and friendship deepening through each interaction.
Digital-Intelligent Empowering Renewed Service
Smart transportation and exhibit logistics services were introduced for the first time, and truck entry scheduling via mobile appointment was launched at the Fair. Exhibition drawing review time was shortened from 30 minutes to 1 minute. The Canton Fair App recorded more than 300,000 new downloads, 1.87 million online product searches, 51,000 itinerary plans added, and 333,000 uses of booth-level navigation services.
Cooking robots were introduced to increase meal supply, and smart food ordering covered 80% of dining outlets across the venue, pushing the single-day peak of meal served to a new high of 138,000. Exhibitors and buyers praised the digital applications for enriching their attendance experience and improving efficiency, which reflected Canton Fair’s warm and thoughtful service.
Phase 3 of the 140th Canton Fair will be held from October 31 to November 4, under the theme of “Better Life.” Covering an exhibition area of 515,000 square meters with 25,000 booths, it features 21 exhibition zones under 5 major categories: Toys, Children & Baby Products, Fashion, Home Textiles, Health & Leisure, and Stationery. More than 12,000 exhibitors will take part, of which over 3,100 are high-quality enterprises. Global buyers are invited to attend the Canton Fair to share China’s opening-up opportunities and join the global celebration of a “Better Life”.
Pre-registration for overseas buyers is open. Visit the Canton Fair official website or APP to pre-register：https://buyer-h5.cantonfair.org.cn/register/buyer/email?source_type=01&source_detail_code=post
