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Dairyland Power Cooperative

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La Crosse, WI
Dairyland Power Cooperative

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Dairyland Power Cooperative is an equal opportunity employer and provider. Dairyland and its members Dairyland was formed in December 1941.

With headquarters in La Crosse, Wis., Dairyland Power Cooperative is a generation and transmission cooperative (G&T) that provides the wholesale electrical requirements and other services for 25 electric distribution cooperatives and 17 municipal utilities in the Upper Midwest. The cooperatives and municipals Dairyland serves deliver the electricity to consumers in the region--meeting the energy needs of more than half a million people. Today, Dairyland’s generating resources include coal, natural gas, hydro, wind, landfill gas, animal waste and solar. Dairyland delivers electricity via more than 3,100 miles of transmission lines and nearly 300 substations located throughout the system’s 44,500 square mile service area. Dairyland’s service area encompasses 62 counties in four states (Wisconsin, Minnesota, Iowa and Illinois). Dairyland, a Touchstone Energy Cooperative, has provided low-cost, reliable electrical energy and related services for more than 70 years.

10/30/2026

Working for you. Today, tomorrow, and every day. As National Co-op Month comes to a close, we celebrate the cooperative difference and the communities we proudly serve.

10/29/2026

Dairyland was pleased to host U.S. Secretary of Energy Chris Wright at our John P. Madgett Station (JPM) in Alma yesterday for a plant tour and a discussion about the infrastructure that keeps our region's lights on.

During his remarks, Secretary Wright recognized the importance of Wisconsin's energy infrastructure and thanked our plant team for the work they do every day to keep that power flowing 24/7/365.

10/28/2026

Thanks for visiting, School District of Ladysmith!
We loved giving these fifth graders a behind-the-scenes look at our Flambeau Hydroelectric Station and how power is generated. Maybe we’ll see a few of them back here as employees someday!

10/27/2026

Everything is getting smarter. Make smarter, work harder for you.

10/23/2026

Are you wondering how much your energy-using household appliances and gadgets are costing you? Find out how much you are spending and how you can save.

https://bit.ly/48bUN0w

10/22/2026

Exploring today’s emerging technologies is part of planning for tomorrow’s energy needs.

Dairyland and Applied Atomics, Inc., have signed a Letter of Intent (LOI) to explore the potential deployment of small modular reactor (SMR) nuclear technology at Dairyland’s Genoa (Wis.) Site as part of Dairyland’s ongoing consideration of safe, reliable, cost-competitive and low-carbon energy resources.

“Dairyland continues to evaluate emerging technologies that could support a reliable, resilient and lower-carbon energy future for our members and the region,” Brent Ridge, Dairyland president and CEO said. “This agreement allows us to take a closer look at Applied Atomics’ technology and its potential to better understand how it may complement our evolving generation portfolio.”

https://dairylandpower.com/dairyland-power-and-applied-atomics-announce-collaboration-explore-small-modular-nuclear-technology

10/22/2026

Dairyland employees and our board of directors are putting our 7th cooperative principle, , into action! Together, we raised $115,324 to support Great Rivers United Way and United Way Greater Chippewa Valley.

Thank you to our team for your generosity and commitment to strengthening our local communities!

10/20/2026

Embrace the cooperative spirit during National Co-op Month! It's the driving force behind your electric cooperative, founded by and for your community.

10/16/2026

This spooky season, keep home energy use and décor safety in check. Stop energy vampires from unnecessary consumption and double check electrical cords for damage. We hope you have a safe and frightfully-fun Halloween!

10/13/2026

Don't let phantom energy haunt your electric bill this October!

Address

3200 East Avenue S
La Crosse, WI
54601

Opening Hours

Monday	8am - 8pm
Tuesday	8am - 8pm
Wednesday	8am - 8pm
Thursday	8am - 8pm
Friday	8am - 8pm

Telephone

+16087884000

Website

http://www.DairylandPower.com/

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