City of La Legacy Business Program

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Learn about the City of Los Angeles Legacy Business Program!
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10/30/2026

Meet Mark Perry, owner of Diddy Riese Cookies

Selma Riese and Cole Perry opened Diddy Riese Cookies in 1983 and was lovingly named after Selma’s mother. In 1988, their son, Mark Perry, assumed leadership of the store and took on day-to-day operations, which he continues to oversee today.

Diddy Riese gained national recognition in 1995 with the introduction of its original, custom-made ice cream sandwich, a product that helped define the brand and cement its reputation. Due to its proximity to UCLA, Diddy Riese is a tradition for every new student and they aim to keep costs low so this tradition can continue.

Diddy Riese was the first cookie store in Los Angeles to provide custom-made ice cream sandwiches. Customers can choose which kind of cookies they want and which ice cream to fill the sandwich with. Today, they remain a beloved institution, distinguished by consistency, affordability, and a lasting commitment to its community.

Visit Diddy Riese
926 Broxton Ave, Los Angeles, CA, 90024
diddyriese.com

10/28/2026

Meet Arcelia Gonzalez, owner of Birrieria Don Boni

Don Bonifacio “Boni” Gonzalez moved to the States in the 1930s from Guadalajara Jalisco. In 1972, he opened his first restaurant, Birrieria Jalisco, in Boyle Heights with a secret family recipe that has stayed in his family for over 100 years to share with the people in the community he loved.

After Don Bonifacio Gonzalez passed away in 2000, his children wanted to honor everything their father accomplished and changed the business name to Birrieria Don Boni. His daughter, Arcelia Gonzalez, took over the family business and shares the passion of Don’s excellence in customer service and friendly atmosphere to make every meal memorable with a taste of Jalisco.

Birrieria Don Boni is proud to bring a taste of Jalisco to LA. Jalisco is the recognized originator of pit-roasted goat birria, and no visit to the birthplace of tequila is complete without a hot bowl of birria de chivo served with a stack of corn tortillas. Don Bonifacio Gonzalez’s favorite saying was “Me Dicen el Sabroso” and he dedicated his life to sharing his love for authentic Birria and improving the Birrieria experience to the local community.

Visit Birrieria Don Boni
1853 E 1st St, Los Angeles, CA, 90033

10/23/2026

Meet Veronica Hillman and Laurie Crassweller, owners of Capelli Lounge

Salvatore Bondi, who was a known barber in Westwood working at Davids Place on Wilshire Blvd in Westwood since the 1970s, opened Capelli Haircutting in 1982. Sal made everyone feel welcome and was fondly called the Mayor of Westwood by clients and friends as he knew everyone and made all in the community feel like they were part of the family.

Laurie and Veronica started working for Sal in the 1990s and became instant friends. In 2006 they became the proud owners and reinvented the location into Capelli Lounge. They provide wonderful service and are very attentive to their client’s needs.

Capelli Lounge has created a family atmosphere at the salon and many of their clients, many who came to them as students at UCLA, are now bringing their own children to have their hair cut. The staff are friendly, professional, and fun. If you are looking for a place with a great stylist, call Capelli Lounge.

Visit Capelli Lounge
1001 Gayley Ave, Los Angeles, CA, 90024
capellilounge.com

10/21/2026

Meet Young Min, owner of Light My Fire

Light My Fire was established in 1996 by Young Min “The Pepper Lady” and her husband Byoung Min. They sell thousands of different kinds of hot sauces, in all varieties of colors, flavors, and heat profiles, which they rate from one to ten.
There is a bottle for everyone, as well as everyone’s budget. The price for a hot sauce bottle can range from $0.99 to $500. There are people who come here to buy specialty hot sauces, which they are unable to buy anywhere else such as the Mad Dog 357 No. 9 Plutonium which was labeled the hottest hot sauce at 9 million Scoville units in 2023.

Light My Fire has the largest collection of hot sauce in LA and possibly the World. They carry at least a thousand different hot sauces from all around the globe. From sauces to mustards to marinades to barbeque sauces to pepper jellies to salsas to spicy nuts to spices and more. They have just about anything you could possibly need to light your fire.

Visit Light My Fire
6333 W 3rd St, Ste 230, Los Angeles, CA, 90036

10/16/2026

Meet Ignacia Escobedo, owner of Toad’s Market

Toads Market, a family-owned mini market and grocery store, has a history in the Lincoln Heights community going back to the 1940s. Although the store has undergone numerous name and ownership changes over the years, it has consistently remained open and dedicated to its customers.

Ignacia Escobedo grew up patronizing the store and earned the trust of its previous owner. She purchased the market in 2017 and renamed it Toad’s Market. She is dedicated to bettering her community by introducing affordable healthy food and produce options. Customers, some who have been coming for over 60 years, share stories about the store's positive changes.

Toads Market sells a variety of products, including food, home goods, craft supplies, electronics, and other general merchandise. The primary clientele includes elderly and low-income families who have relied on the market for decades. Today, the market remains deeply engaged with the community, offering additional discounts and credit to families and elderly customers.

Visit Toad’s Market
2000 Eastlake Ave, Los Angeles, CA, 90031

10/09/2026

Meet Kay Gibaldi, owner of San Pedro Auto Parts

San Pedro Auto Parts was established in 1947 and has built a legacy of dependable service, deep automotive knowledge, and a commitment to quality that spans generations. Kay Gibaldi, a San Pedro native with deep community ties, became the third owner in 1988.

San Pedro Auto Parts has become a go-to resource for rare and hard-to-find components, ensuring that vintage vehicles continue to run smoothly across the region. From car clubs and restoration enthusiasts to local garages and fleet operators, the store’s reputation for knowledgeable, personalized service has made it a cornerstone of the automotive community.

Beyond its extensive inventory, the shop offers an in-house machine shop, providing services like rotor resurfacing and precision repairs that keep classic cars performing at their best. Its staff combines decades of experience with a passion for cars, helping customers restore and maintain vehicles that are often no longer supported by mainstream suppliers.

Visit San Pedro Auto Parts
922 S Pacific Ave, San Pedro, CA, 90731
sanpedroautoparts.com

10/07/2026

Discover historic Los Angeles with the Ultimate Pizza Passport! Taste everything from Korean-style Pizza to wholesome Salad Pizza, all while supporting iconic legacy businesses that have been serving the community for generations. Bon appétit!

Folliero’s Pizza
5566 N Figueroa Street, Los Angeles, CA, 90042
follierospizza.com

A Votre Santé
13016 San Vicente Blvd, Los Angeles, CA, 90049
avotresantela.com

Wharo
4029 Lincoln Blvd, Marina Del Rey, CA, 90292

Tacos Manzano
11160 Burbank Blvd, North Hollywood, CA, 91601
tacosmanzano.com

Pizza Pizza
1205 Ocean Front Walk, Venice, CA, 90291
pizzapizzavenice.com

10/02/2026

Meet Seokjun Lee, owner of Cindy's Dog Grooming.

Cindy Lee used to groom dogs from her home, offering gentle, personalized care for each pet. Encouraged by her friends and family, she opened Cindy's Dog Grooming in 2004, quickly becoming a beloved part of the community. Her dedication to quality service and love for animals laid the foundation for a business that continues to thrive today under new leadership.

In 2018, Seokjun Lee took over the business, bringing his extensive grooming experience from South Korea. He has continued Cindy’s tradition of compassionate, personalized care while introducing new techniques and services to better meet the needs of pets and their owners.

Today, Cindy's Dog Grooming remains a go-to destination for pet care, blending a rich legacy with fresh ideas. From routine grooming to specialized services, the team treats every pet with care and attention, keeping the community’s furry friends happy, healthy, and well-groomed.

Visit Cindy's Dog Grooming
2575 W Olympic Blvd, Los Angeles, CA, 90006

09/30/2026

Meet Maria Cristina Muralles, owner of Slauson Building Materials

Founded in 1974 by Marnia de la Luna Morales, the business has long served as a cornerstone of the local community. In 2000, ownership was transferred to Maria Cristina Muralles, who now runs the business alongside her husband, Jose Alberto Magan.

Over the decades, the store has become a trusted local hardware supplier, proudly serving professional contractors and everyday homeowners. Known for its commitment to quality and affordability, the business offers a wide selection of construction hardware at competitive prices.

As a trusted supplier of essential hardware and building materials, including a wide selection of cement bricks, Slauson Building Materials has supported generations of builders, from professional contractors to everyday homeowners. In addition to in-store service, they deliver directly to contractors specializing in flooring and block work, reinforcing its role as a vital partner in the area's ongoing development.

Visit Slauson Building Materials
253 W Jefferson Blvd, Los Angeles, CA, 90007

09/25/2026

Meet Mario Fuentes, owner of Ricky’s Pizza

Ricky’s Pizza was started by Mario Fuentes’ parents, who met while working at Pizza Hut and decided to open their own pizzeria in 1999. Mario and his brother grew up in the business and took over on January 1, 2021, giving it a full renovation to keep it going strong. In 2022, they were able to open a second location.

At Ricky’s Pizza, every pizza is made by hand with fresh ingredients, just like the family intended. The restaurant combines traditional recipes with the tastes and energy of the neighborhood, making it a place where everyone feels welcome. Be sure to try the local favorite cheese sticks!

Ricky’s Pizza is a place where neighbors come together, celebrate, and support one another. As members of their community, Ricky’s Pizza feels it is their responsibility to give back and they do this by frequently hosting toy drives, informational events, free art events, and free food events for the local community.

Visit Ricky’s Pizza
753 S Westlake Ave, Los Angeles, CA, 90057
orderrickyspizzamenu.com

Address

444 S Flower Street
Los Angeles, CA
90012

Website

https://la-legacy-business-lahub.hub.arcgis.com/

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